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Nov 27, 2017

Cyber Monday, Black Friday Sales Exceed Expectations Despite Email Marketing Missteps

[alist - Frontline Marketing] Cyber Monday has arrived, and Adobe is predicting that it will be the largest online shopping day in America’s history.

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Nov 21, 2017

Try Something Different: A Holiday Marketing Guide

[MediaPost] Email marketers can expect a competitive inbox this week, as email volume skyrockets during the Thanksgiving weekend.

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Nov 15, 2017

Is holiday retail still king? 4 ways to get smarter about holiday marketing

[Marketing Land] As more consumers shop outside the traditional holiday shopping period, how should marketers react?

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Nov 10, 2017

Gmail Now 30% Of Email Marketing Databases

[MediaPost] Gmail subscribers now make up 30% of email marketing programs, up from 17% in 2017.

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Nov 10, 2017

3 ways to reach Gen Z during the holidays

[Retail Dive] The youngest generation might not be the biggest spenders, but they have influence over family purchases.

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Oct 30, 2017

Halloween Spending Expected to Climb to Another Peak

[Marketing Charts] An estimated 179 million Americans will celebrate Halloween this year, according to a recent report from the NRF.

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Oct 27, 2017

Beyond the pumpkins: the data behind Halloween

[GMA] In the UK, it has leapfrogged Valentine’s Day as the third biggest retail event of the year and, in the USA, 72% of adults polled say they will be joining in the Halloween holiday capers.

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Oct 20, 2017

The definitive guide to generational marketing

[Retail Dive] A good marketer can kick it old school with the boomers and float the perfect hashtag to Gen Z.

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Oct 16, 2017

Holiday shopping isn’t waiting for Black Friday, but online sales will still surge that day

[Internet Retailer] Many shoppers purchase for the holidays year-round, but projections call for strong online turnout on Thanksgiving, Black Friday and Cyber Monday.

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Oct 16, 2017

Customer Loyalty Statistics: 2017 Edition

[The Access Loyalty Blog] As we've done the last couple years, this page is going to contain every piece of relevant customer engagement and loyalty stat released in 2017.

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