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Sep 29, 2017

Personalization works. Why don’t more marketers use it?

[Retail Wire] Consumers open e-mails with personalized subject lines at a 50 percent higher rate than those without, yet only two percent of e-mails employ personalization.

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Sep 29, 2017

Millennial and Gen Z shopping habits redefining holiday marketing strategies

[Agility PR Solutions] New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday isn’t that effective

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Sep 22, 2017

5 ways to write better email subject lines this holiday season

[Marketing Land] During the busy holiday season, how do you make your emails stand out in consumers’ inboxes?

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Sep 12, 2017

Study: Personalized email subject lines increase open rates by 50%

[MarketingDive] Even though personalized subject lines dramatically improve KPIs, 97.7% of emails sent in Q2 didn't use personalization in the subject lines, the firm found in its analysis over 7 billion emails.

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Aug 31, 2017

The Subject Line Hurdle For Email Success

[Research Brief] The email subject line is the immediate determinant of whether a message will be opened, ignored, moved to the junk folder or instantly deleted.

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Aug 31, 2017

Four factors that can impact the success of email subject lines

[Econsultancy] When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind.

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Aug 31, 2017

Will Instagram become retail’s ticket to mobile shopping?

[RetailWire] Snapchat held its ground much better in a July study by Yes Lifecycle Marketing, which found that 21 percent of Gen Zers were influenced by the platform while making purchase decisions.

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Aug 04, 2017

The Inexorable Rise Of Amazon: Nine Reasons Why It'll Only Get Bigger

[Forbes] Four in five (79%) millennials have purchased from Amazon in the past month, and 55% shop at Amazon for the Prime benefits -- more than any other generation, according to Yes Lifecycle Marketing’s report.

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Aug 02, 2017

Holiday Email Inundation Influences Engagement Rates

[MediaPost] Derived from almost 8 billion emails sent from the company’s email service during the last quarter of 2016, the report suggests that consumers are actually more likely to ignore holiday-themed emails and engage with business-as-usual marketing.

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Jul 25, 2017

B2B Lead Generation Chart: Business versus personal email addresses in lead forms

[Marketing Sherpa] “When you look at the heaviest email user generation — millennials — they like to be in even more control of the content they receive including where and when,” said Erin Gade, Senior Marketing Strategist, Yes Lifecycle Marketing.

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