Retailers Lag On Email Personalization, Cross-Channel Integration
[MediaPost-EmailMarketingDaily] Nearly half of retailers are missing out on an easy marketing opportunity and not collecting email addresses on social media or in-store according to a new Yesmail study released Monday.
Jan 08, 2016
What Marketers Need to Know About Yahoo Mail's Birthday Makeover
[MarketingProfs] History is filled with examples of improved technologies outperforming predecessors—from the typewriter to word processor to computer, or from rotary phone to iPhone 6...
Jan 06, 2016
Three Ways That Personas Take Your Marketing to the Next Level
[MarketingProfs] Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever.
Dec 07, 2015
Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%
[MarketingLand] Yesmail, another email marketing provider, reported similar mobile wins, with 55 percent of the Black Friday emails it tracked clicked on a mobile device this year
Dec 04, 2015
Mobile Continues to Drive Email Clicks
[DMNews] A new study shows that more shoppers click email content on their mobile devices.
Nov 24, 2015
3 Tips to Maximize Your Black Friday Email Campaigns
[Total Retail] While 37 percent of consumers worldwide will wrap up most of their gift-buying this year before Black Friday, a majority will still shop that day’s promotional deals,
Nov 11, 2015
When should you start your holiday marketing?
[ClickZ] Many marketers consider the moment that Halloween ends as the unofficial start of the holiday season – but do consumers agree?
Oct 30, 2015
CMO.com Wants To Know: What Do Marketers Fear The Most?
[CMO.com] From ghoulies and ghosties / And long-leggedy beasties / And things that go bump in the night, / Good Lord, deliver us!
Oct 30, 2015
Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving
[Marketing Land] Yesmail says retailers are sending Black Friday emails too late.
Sep 23, 2015
Better clienteling will help retailers improve sales, service: report
[Luxury Daily] According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.