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Jan 11, 2016

Retailers Lag On Email Personalization, Cross-Channel Integration

[MediaPost-EmailMarketingDaily] Nearly half of retailers are missing out on an easy marketing opportunity and not collecting email addresses on social media or in-store according to a new Yesmail study released Monday.

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Jan 08, 2016

What Marketers Need to Know About Yahoo Mail's Birthday Makeover

[MarketingProfs] History is filled with examples of improved technologies outperforming predecessors—from the typewriter to word processor to computer, or from rotary phone to iPhone 6...

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Jan 06, 2016

Three Ways That Personas Take Your Marketing to the Next Level

[MarketingProfs] Given the prevalence of marketing and advertising in the everyday lives of consumers, personalization is more important than ever.

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Dec 07, 2015

Black Friday & Cyber Monday Email Marketing Results: Mobile Open Rates Exceed 60%

[MarketingLand] Yesmail, another email marketing provider, reported similar mobile wins, with 55 percent of the Black Friday emails it tracked clicked on a mobile device this year

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Dec 04, 2015

Mobile Continues to Drive Email Clicks

[DMNews] A new study shows that more shoppers click email content on their mobile devices.

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Nov 24, 2015

3 Tips to Maximize Your Black Friday Email Campaigns

[Total Retail] While 37 percent of consumers worldwide will wrap up most of their gift-buying this year before Black Friday, a majority will still shop that day’s promotional deals,

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Nov 11, 2015

When should you start your holiday marketing?

[ClickZ] Many marketers consider the moment that Halloween ends as the unofficial start of the holiday season – but do consumers agree?

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Oct 30, 2015 Wants To Know: What Do Marketers Fear The Most?

[] From ghoulies and ghosties / And long-leggedy beasties / And things that go bump in the night, / Good Lord, deliver us!

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Oct 30, 2015

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

[Marketing Land] Yesmail says retailers are sending Black Friday emails too late.

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Sep 23, 2015

Better clienteling will help retailers improve sales, service: report

[Luxury Daily] According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.

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