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Oct 30, 2015

CMO.com Wants To Know: What Do Marketers Fear The Most?

[CMO.com] From ghoulies and ghosties / And long-leggedy beasties / And things that go bump in the night, / Good Lord, deliver us!

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Oct 30, 2015

Report Finds Black Friday Email Open Rates Highest On Monday & Tuesday Before Thanksgiving

[Marketing Land] Yesmail says retailers are sending Black Friday emails too late.

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Sep 23, 2015

Better clienteling will help retailers improve sales, service: report

[Luxury Daily] According to a new study by Yes Lifecycle Marketing, many retailers are still unwilling or unequipped to tailor customer service to the individual.

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Sep 22, 2015

Mobile Addiction, Responsive Design Can Fuel Email ROI

[MediaPost] Consumers' strong attachment to mobile devices has helped spark the skyrocketing of mobile email use over the past decade.

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Sep 21, 2015

Retailers not too knowledgeable about top shoppers reveals new survey

[Retail Customer Experience] More than a few retailers aren’t doing a great job of identifying and engagement with their most valuable customers and that’s despite investment in collecting and analyzing consumer data regarding online and offline activity.

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Sep 17, 2015

Retailers use of customer data found wanting

[Biz Report] A new report from Yes Lifecycle Marketing suggests that, despite access to more online and offline customer than ever before, retailers are not fully utilizing that data to engage their most valuable customers.

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Sep 15, 2015

Here's How Marketers Can Build On Their "Never Active" Subscriber Base

[MarketingLand] Even though the number of "never active" subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.

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Sep 14, 2015

Over half of retailers struggle to identify most valuable customers despite data

[WebProNews] Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories.

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Sep 11, 2015

Holiday Themes Max Revenue During 4th Quarter

[MediaPost] According to Yesmail, the fourth quarter of the year not only generates between 20-40% of retailers’ annual revenue

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Sep 04, 2015

Nailing Your Next Holiday Marketing Campaign

[CMO.com] An increase in holiday-themed emails is paying off for retailers, according to a new study from Yesmail.

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