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Media Coverage

Sep 22, 2015

Mobile Addiction, Responsive Design Can Fuel Email ROI

[MediaPost] Consumers' strong attachment to mobile devices has helped spark the skyrocketing of mobile email use over the past decade.

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Sep 21, 2015

Retailers not too knowledgeable about top shoppers reveals new survey

[Retail Customer Experience] More than a few retailers aren’t doing a great job of identifying and engagement with their most valuable customers and that’s despite investment in collecting and analyzing consumer data regarding online and offline activity.

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Sep 17, 2015

Retailers use of customer data found wanting

[Biz Report] A new report from Yes Lifecycle Marketing suggests that, despite access to more online and offline customer than ever before, retailers are not fully utilizing that data to engage their most valuable customers.

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Sep 15, 2015

Here's How Marketers Can Build On Their "Never Active" Subscriber Base

[MarketingLand] Even though the number of "never active" subscribers is dwindling, marketers need to implement strategies for continued success, says columnist Jason Warnock. He explains how you can put those strategies into place.

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Sep 14, 2015

Over half of retailers struggle to identify most valuable customers despite data

[WebProNews] Yes Lifecycle Marketing has a new study out finding that half of retailers are struggling to identify and and engage their most valuable customers, even though they know information like full names, phone numbers, and purchase histories.

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Sep 11, 2015

Holiday Themes Max Revenue During 4th Quarter

[MediaPost] According to Yesmail, the fourth quarter of the year not only generates between 20-40% of retailers’ annual revenue

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Sep 04, 2015

Nailing Your Next Holiday Marketing Campaign

[] An increase in holiday-themed emails is paying off for retailers, according to a new study from Yesmail.

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Sep 01, 2015

Mobile and Email Drive Purchases for Retailers

[Multichannel Merchant] More than a quarter of all email-driven purchases were completed from a mobile device in the second quarter of this year, according to a study by Yesmail.

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Aug 26, 2015

Don’t Forget the Dumb Phones: The Dos and Don’ts of SMS Marketing

[Website Magazine] From Apple to Android, classic flip phones are considered things of the past.

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Aug 25, 2015

2015 shaping up to be a record-breaking year for email marketing

[Biz Report] According to Yesmail's latest Email Marketing Compass report, the overall percentage of "never active" subscribers in Q2 dropped to below 69% for the first time. That figure drops to 60% for retail email.

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