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Aug 24, 2015

New Records in Email Marketing

[DMNews] 2015 is the year of new heights for email marketers, and here are the stats to back it up.

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Aug 20, 2015

“Never Active” Subscribers at an All-Time Low

[Website Magazine] Email is definitely not dead, as a new report from Yesmail suggests that consumers are engaging with emails more than ever before.

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Aug 18, 2015

Five Tips for Increasing Email Engagement and Improve Inboxing

[MarketingProfs] The rise in email volume has created a challenge for marketers.

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Aug 13, 2015

Burberry catches consumers up on changing season with Signature bags messaging

[LuxuryDaily] “Fall is the perfect time to introduce new products, especially as it marks the back-to-school and holiday shopping season,” said Ivy Shtereva, senior marketing manager at Yesmail...

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Aug 12, 2015

Email Marketing: Marriott's Year in Review send helps increase revenue 86% year-over-year

[MarketingSherpa] Through member data and providing a customer-centric, non-transaction based email touchpoint, a single send from Marriott International contributed to...

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Aug 06, 2015

Ghosts of Campaigns Past: Learning from Last Year’s Holiday Email Trends

[1to1media] By assessing previous campaign strategies and their results, marketers can determine which holiday email tactics will likely resonate with consumers and increase brand engagement...

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Aug 03, 2015

Holiday and Back-to-School Email Benchmarks

[MarketingProfs] Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail...

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Jul 30, 2015

Holiday Emails Were Deployed Early in 2014

[DMNews] Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme...

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Jul 29, 2015

Boosting Email Volume Doesn't Impact Open Rates, Yesmail Study Finds

[MediaPost] Some 83% of retailers sent out winter- or holiday-themed emails in 2014...

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