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Aug 03, 2015

Holiday and Back-to-School Email Benchmarks

[MarketingProfs] Some 83% of brands sent general winter-holiday-themed emails last year, and 80% sent Black Friday emails, according to a recent report from Yesmail...

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Jul 30, 2015

Holiday Emails Were Deployed Early in 2014

[DMNews] Eighty-three percent of retailers sent general holiday or winter-themed campaigns last year, making it 2014's most popular theme...

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Jul 29, 2015

Boosting Email Volume Doesn't Impact Open Rates, Yesmail Study Finds

[MediaPost] Some 83% of retailers sent out winter- or holiday-themed emails in 2014...

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Jul 27, 2015

Why Email Marketing Is More Effective During The Holidays

[Inc.] The growing volume of emails during the holidays won't stop consumers from clicking, a new study finds...

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Jul 27, 2015

The Case for Holiday-Themed Emails

[WebProNews] A new study from Yesmail found that holiday-themed email open rates jumped from 14.2 percent in 2013 to 15.1 percent in 2014...

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Jul 24, 2015

15 Best Digital Marketing Stats From This Week

[Econsultancy] I bet your local pub doesn't have access to the finest set of digital marketing stats on the internet as of today...

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Jul 22, 2015

Study: Holidays put shoppers in a jolly email mood

[BizReport] New data from Yesmail indicates brands can over-email during holiday seasons - within reason, of course...

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Jul 22, 2015

Study Suggests Email Marketers Shouldn't Be Afraid of High Volumes for Holidays

[WebProNews] Yesmail has a study out finding that average monthly email volume increased 46% quarter-over-quarter for Q3 and Q4 2014 while average open rates remained steady...

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Jul 22, 2015

What Mobile Means for Your CTR

[Business2Community] Because mobile is nowhere near “gone,” it’s more imperative than ever that mobile engagement is a significant consideration in your marketing strategy — especially in email...

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Jul 06, 2015

What is the next step for retailers on social media?

[RetailWire] An analysis by Yes Lifecycle Marketing of more than 200 retailers across five major categories found 91 percent now have a presence on two or more social channels...

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