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Media Coverage

Jun 26, 2015

Mobile Remains Critical for CPG Email Opens

[eMarketer] Mobile devices account for nearly six in 10 CPG email opens, but desktop leads for clicks...

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Jun 24, 2015

Facebook And Instagram Driving The Social Media Growth Of Retail Brands [REPORT]

[DazeInfo] According to the study conducted by Yesmail, more than 90% of retail brands preferred using two or more social media channels...

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Jun 23, 2015

Yesmail: Facebook rules despite slowing growth

[BizReport] New Yesmail data indicates 98% of retail brands are now on Facebook even though newcomer Instagram is growing at a much faster clip...

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Jun 23, 2015

Facebook, Twitter Own the Social Stage; Growth Rates—Not so Much

[DMNews] 98% of retailers are on Facebook and 91% are on Twitter...

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Jun 20, 2015

New Report Highlights Retail Marketing Opportunities on Instagram

[SocialMediaToday] A new Yesmail Interactive study has found that while more than 91% of retail brands are now active on two or more social channels...

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Jun 19, 2015

91% of Retail Brands Use Two or More Social Media Channels

[Adweek SocialTimes] Yesmail tracked the social media habits of 50 top retail brands in five major categories–beauty, apparel, electronics, big box and home goods...

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Jun 19, 2015

Facebook Follower Rates Have Plateaued

[WebsiteMagazine] According to a Yesmail analysis of brands across five retail categories, 98 percent of retail brands maintain a presence on Facebook...

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Jun 16, 2015

Expect Opens to Drop With Rollout of Microsoft Clutter

[DMNews] Primarily B2B marketing messages will feel the effect of Office 365's new clutter folder feature...

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Jun 16, 2015

Mobile Email Revenue Up 12%; Smartphones Account For Half

[MediaPost Research Brief] According to the Yesmail Q1 2015 Email Marketing Compass benchmarks report, mobile clicks now account for 45% of all email clicks,,,

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Jun 15, 2015

Email marketing is alive and well, at least for now

[Fortune] Email marketing remains a consistently reliable method of finding and keeping customers...

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