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Oct 10, 2017

What email marketers should know about iOS 11

[Marketing Land] Just a few weeks after the official release of Apple's iOS 11, columnist Kyle Henderick discusses how marketers should respond to changes the new mobile operating system brings to the Mail app.

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Oct 06, 2017

Is VR Marketing Ever Going to Become a Thing?

[Content Standard] After decades of featuring virtual reality in books and movies, it’s easy to forget that this futuristic technology is now a part of everyday life.

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Oct 02, 2017

Amazon, AI and customer experience: Tech trends from Shop.org 2017

[SmartBrief] the National Retail Federation’s annual Shop.org conference in Los Angeles was a showcase for the hottest trends in consumer technology.

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Sep 29, 2017

Personalization works. Why don’t more marketers use it?

[Retail Wire] Consumers open e-mails with personalized subject lines at a 50 percent higher rate than those without, yet only two percent of e-mails employ personalization.

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Sep 29, 2017

Millennial and Gen Z shopping habits redefining holiday marketing strategies

[Agility PR Solutions] New research from Yes Lifecycle Marketing illustrates why the old-school model of focusing holiday campaigns around the shopping zenith of Black Friday isn’t that effective

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Sep 22, 2017

5 ways to write better email subject lines this holiday season

[Marketing Land] During the busy holiday season, how do you make your emails stand out in consumers’ inboxes?

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Sep 12, 2017

Study: Personalized email subject lines increase open rates by 50%

[MarketingDive] Even though personalized subject lines dramatically improve KPIs, 97.7% of emails sent in Q2 didn't use personalization in the subject lines, the firm found in its analysis over 7 billion emails.

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Aug 31, 2017

The Subject Line Hurdle For Email Success

[Research Brief] The email subject line is the immediate determinant of whether a message will be opened, ignored, moved to the junk folder or instantly deleted.

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Aug 31, 2017

Four factors that can impact the success of email subject lines

[Econsultancy] When it comes to email marketing, the phrase ‘it’s not what you say, but how you say it’ springs to mind.

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Aug 31, 2017

Will Instagram become retail’s ticket to mobile shopping?

[RetailWire] Snapchat held its ground much better in a July study by Yes Lifecycle Marketing, which found that 21 percent of Gen Zers were influenced by the platform while making purchase decisions.

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