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May 22, 2017

Do Your Clients Know These Email Marketing Secrets?

[Media Sales Today] With so much email bombarding consumer inboxes these days, it takes something special to initiate a click. A Yes Lifecycle Marketing benchmark reports offers suggestions for how to increase customer engagement

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May 17, 2017

Email in Q1: Consumers Engage on Friday, Convert on Saturday

[MarketingCharts] Email benchmark report outlines considerably above-average response rates (open, click, CTO) on Fridays. The report suggest consumers are more active at the end of the week, and more likely to convert when they have time (i.e. Saturdays).

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May 17, 2017

How To Engage With Subscribers Past Initial Sign-Ups

[EmailMarketingDaily] More subscribers are signing up for email marketing -- but marketers are failing to keep their new subscribers engaged. New email subscribers have grown 8% year-over-year and 30% over the past three years.

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May 17, 2017

Consumers increasingly engaging with e-marketing campaigns

[Internet Advertising Bureau UK] Yes Lifecycle Marketing’s report: The New Age of Email Marketing' shows that the e-marketing click-through rate has risen to its highest level in four years. Findings indicate that consumers are increasingly engaging with bra

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May 17, 2017

Email Is Riding High, And We've Only Just Triggered Its Secret Weapon

[EuroMail] There's yet more proof that email is moving from strength to strength. Triggered emails account for just 7% of email sent in Q1. However, they generate 5 times the click rate, doubled the open rate, and most importantly, tripled the CTO rate.

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May 16, 2017

Trigger Emails Generate 5x the Click Rate

[Website Magazine] The report suggests that the growing number of new subscribers means both willingness to subscribe to and willingness to open marketing emails. The Q1 data from Yes Lifecycle Marketing indicates that "triggered" messaging is one of the most

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May 16, 2017

Study: Email Subscribers on the Rise, Post-Engagement Lags

[Lafestar Wholesale] New subscribers are bolstering mailing lists with an 8% increase year-over-year (YoY), and 30% jump over the last three years. Decline in CTO rates indicate brands aren't giving consumers what they’re looking for in long run.

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May 16, 2017

Email subscribers up 30%

[Biz Report] Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase.

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May 16, 2017

Email Subscribers are not Turning Away from Brands, but Increasingly Clicking to Open

[The Drum] Benchmark study finds consumers actually want to receive marketing emails. However, to maintain an engaged subscriber base, marketers need to offer valuable, relevant, and personalized information throughout customers' lifecycle.

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May 16, 2017

Why Personalization and Innovation Go Hand-in-Hand

[Total Retail] Marketers want to innovate, but remain realistic about the ROI of advanced tactics like VR and AR. Before they can innovate, they must master the fundamentals, especially personalization tactics that consumers consider a given.

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