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Media Coverage

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Media Coverage

May 31, 2017

Email Engagement Rates by Day of the Week

[MarketingProfs] Emails received on Fridays have the highest average engagement rates (opens, clicks, etc.), and emails received on Saturdays have the highest average conversion rate.

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May 26, 2017

9 Particularly Fascinating Digital Marketing Stats From This Week

[Adweek] National Donut Day is June 2, and according to Yes Lifecycle Marketing, the average email open rate when “donut” is in the subject line is 9.73%. When given the “doughnut” spelling treatment in subject lines, open rates increase to 10.82%.

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May 24, 2017

Yahoo Redesigns Email

[EmailMarketingDaily] Kyle Henderick, director of client services at Yes Lifecycle Marketing, says Yahoo’s new email design continues to emphasize the importance that marketers need to tailor email campaigns to ensure they are relevant and personalized.

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May 22, 2017

Do Your Clients Know These Email Marketing Secrets?

[Media Sales Today] With so much email bombarding consumer inboxes these days, it takes something special to initiate a click. A Yes Lifecycle Marketing benchmark reports offers suggestions for how to increase customer engagement

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May 17, 2017

Consumers increasingly engaging with e-marketing campaigns

[Internet Advertising Bureau UK] Yes Lifecycle Marketing’s report: The New Age of Email Marketing' shows that the e-marketing click-through rate has risen to its highest level in four years. Findings indicate that consumers are increasingly engaging with bra

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May 17, 2017

Email in Q1: Consumers Engage on Friday, Convert on Saturday

[MarketingCharts] Email benchmark report outlines considerably above-average response rates (open, click, CTO) on Fridays. The report suggest consumers are more active at the end of the week, and more likely to convert when they have time (i.e. Saturdays).

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May 17, 2017

How To Engage With Subscribers Past Initial Sign-Ups

[EmailMarketingDaily] More subscribers are signing up for email marketing -- but marketers are failing to keep their new subscribers engaged. New email subscribers have grown 8% year-over-year and 30% over the past three years.

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May 17, 2017

Email Is Riding High, And We've Only Just Triggered Its Secret Weapon

[EuroMail] There's yet more proof that email is moving from strength to strength. Triggered emails account for just 7% of email sent in Q1. However, they generate 5 times the click rate, doubled the open rate, and most importantly, tripled the CTO rate.

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May 16, 2017

Email subscribers up 30%

[Biz Report] Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase.

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May 16, 2017

Why Personalization and Innovation Go Hand-in-Hand

[Total Retail] Marketers want to innovate, but remain realistic about the ROI of advanced tactics like VR and AR. Before they can innovate, they must master the fundamentals, especially personalization tactics that consumers consider a given.

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