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Media Coverage

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Media Coverage

May 16, 2017

Trigger Emails Generate 5x the Click Rate

[Website Magazine] The report suggests that the growing number of new subscribers means both willingness to subscribe to and willingness to open marketing emails. The Q1 data from Yes Lifecycle Marketing indicates that "triggered" messaging is one of the most

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May 16, 2017

Email Subscribers are not Turning Away from Brands, but Increasingly Clicking to Open

[The Drum] Benchmark study finds consumers actually want to receive marketing emails. However, to maintain an engaged subscriber base, marketers need to offer valuable, relevant, and personalized information throughout customers' lifecycle.

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May 16, 2017

Email subscribers up 30%

[Biz Report] Email may be the new black where consumers are concerned. According to new data, new email list subscribers increased 30% over the past three years. The bad news is that click rates have not seen the same increase.

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May 16, 2017

Study: Email subscribers on the rise, post-engagement lags

[Chain Store Age] New subscribers make up an average of 6% of mailing lists. This is an 8% increase year-over-year, and 30% jump over the last 3 years. Subscriber motivation to open brand emails also increased. CTO rates have consistently declined over time.

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May 11, 2017

Context, Relevance, Emotion Key To Mother's Day Email Marketing

[MediaPost] Context is an important ingredient to a healthy subject line. A Yes Lifecycle Marketing report illustrates how using Mother’s Day references at the beginning of a subject lines leads to more effective email marketing.

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May 08, 2017

Miles Kimball Uses Banner Ads To Bring Back Inactive Email Subscribers

[ad exchanger] Reaching inactive email customers through another marketing channel proved successful. See how this mid-funnel campaign generated a 275% increase in ROI.

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May 08, 2017

Use These 6 Steps to Create a Personalized Customer Experience

[Gulf Marketing Review] How do you build a personalization roadmap? Yes Lifecycle Marketing gives a step-by-step approach that will not only help marketers decide how to make personalization work for their brand, but also prioritize it.

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May 05, 2017

Personalization and Innovation Go Hand-in-Hand With Marketing Success

[Total Retail] Marketers want to innovate, but remain realistic about the ROI of advanced tactics. Before they can innovate, they must master the fundamentals, especially personalization tactics that consumers consider a given.

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May 02, 2017

User-generated content: What your brand can learn from Spotify

[Marketing Land] User-generated content is a top priority for more than a third of marketers. Take a look at the way Spotify has achieved success with UGC and consider how you might incorporate some of its lessons into your brand’s marketing strategy.

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May 01, 2017

Yes Lifecycle Marketing: Granular Insights for Multichannel Engagement

[CIO Review] Yes Lifecycle Marketing injects insights at any touch point across the customer journey. With insights uncovered in real-time, businesses can use key data to influence their communication and engagement channels.

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