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Apr 10, 2017

Study: Marketers Renew Interest in Cross-Channel Attribution

[eMarketer] About four in 10 retail marketers worldwide said they will implement cross-channel attribution initiatives in 2017, according to a Yes Lifecycle Marketing survey.

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Apr 07, 2017

Why Softly, Softly Beats The Repeated Hard Sale

[Media Post Euromail] Think about how many times you go online to find something out or be entertained versus how many times you log on to buy something. That gives you an idea of how many times a readers will look favourably on a sales offer.

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Apr 04, 2017

How Special Offers in Email Subject Lines Impact Performance

[Marketing Profs] Across all industries, emails without explicit offers in subject lines have 28% higher open rates than those that include offers. Click and CTO rates are 67% and 34% higher for messages without explicit incentives in their subject lines.

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Apr 03, 2017

Trigger Warning: 6 Email Sales Pitches That Turn People Off

[Technology Advice] Offering a percentage off or leading with the deal in the subject line doesn’t usually close. If everyone is doing it, but it’s not working for anyone, maybe there’s a better way.

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Mar 29, 2017

Such A Deal

[Media Post Research Brief] A study of incentives in email subject lines found that emails that did not highlight a specific offer generated higher engagement than ones that did. Offers must be meaningful to consumers to be effective.

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Mar 28, 2017

Make me an offer: Rating the effectiveness of common email offers

[Marketing Land] Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

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Mar 20, 2017


[Loyalty360] As marketers look for ways to spark engagement, companies often use discounts to drive higher email open rates. Research from Yes Lifecycle Marketing shows this may only be decreasing engagement even further.

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Mar 17, 2017

Mobile CTO Rates Almost Equal Desktop

[Media Post Research Brief] While mobile open rates have been on the rise for the last few years, CTO rates have started to decline. Mobile CTO rates are still rapidly closing in on desktop performance, which has dropped at a greater rate.

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Mar 15, 2017

How Retail Marketers Can Craft Better Email Offers

[eMarketer Retail] Retail email marketing is a delicate balancing act. The challenge is how to use emails to drive purchases. What kinds of offers work best to ensure retail emails get opened, and that consumers take action?

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Mar 14, 2017

Loyalty Most Powerful Email Promotion, Shipping Least

[Email Marketing Insider] Yes Lifecycle Marketing’s report evaluated email during the holidays. Yet it was actually loyalty programs that outperformed all other offer types in email -- an incentive that can be applied year round.

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