Media Coverage

Recent News | Media Coverage | Upcoming Events

Media Coverage

Apr 25, 2017

What Good Email Marketing & Weight Watchers Have in Common

[coherent path] To succeed at anything and achieve long-term results, there needs to be a sustainable plan in place. Find out why email strategies that rely on one tactic are not built to last.

Read More
Apr 16, 2017

How Big Data is Sharpening Marketers’ Prospects Hunt This Easter

[MarTech Advisor] Key executives from various martech companies were asked how do you know if you are targeting the perfect audience? Read what they had to say about increasing customer engagement.

Read More
Apr 13, 2017

SMBs, Learn from these Easter Marketing Campaigns to Better Sales

[MarTechAdvisor] How do you design your marketing campaigns when your audience already knows it is the holiday season, and every marketer is all set to roll with their campaigns? See suggestions from Yes Lifecycle Marketing.

Read More
Apr 10, 2017

Study: Marketers Renew Interest in Cross-Channel Attribution

[eMarketer] About four in 10 retail marketers worldwide said they will implement cross-channel attribution initiatives in 2017, according to a Yes Lifecycle Marketing survey.

Read More
Apr 07, 2017

Why Softly, Softly Beats The Repeated Hard Sale

[Media Post Euromail] Think about how many times you go online to find something out or be entertained versus how many times you log on to buy something. That gives you an idea of how many times a readers will look favourably on a sales offer.

Read More
Apr 04, 2017

How Special Offers in Email Subject Lines Impact Performance

[Marketing Profs] Across all industries, emails without explicit offers in subject lines have 28% higher open rates than those that include offers. Click and CTO rates are 67% and 34% higher for messages without explicit incentives in their subject lines.

Read More
Apr 03, 2017

Trigger Warning: 6 Email Sales Pitches That Turn People Off

[Technology Advice] Offering a percentage off or leading with the deal in the subject line doesn’t usually close. If everyone is doing it, but it’s not working for anyone, maybe there’s a better way.

Read More
Mar 29, 2017

Such A Deal

[Media Post Research Brief] A study of incentives in email subject lines found that emails that did not highlight a specific offer generated higher engagement than ones that did. Offers must be meaningful to consumers to be effective.

Read More
Mar 28, 2017

Make me an offer: Rating the effectiveness of common email offers

[Marketing Land] Free shipping or a percentage off fail to impress these days, so which subject line offers actually work? Columnist Jason Warnock discusses the email offers and messaging that will resonate the most with your subscribers.

Read More
Mar 20, 2017


[Loyalty360] As marketers look for ways to spark engagement, companies often use discounts to drive higher email open rates. Research from Yes Lifecycle Marketing shows this may only be decreasing engagement even further.

Read More