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Mar 14, 2017

Report: Subject lines do not need deal specifics

[Biz Report] With so many offers flooding consumers' inboxes, marketers feel the need for generous offers but lack of engagement shows consumers are not tempted by extravagant incentives.

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Mar 14, 2017

Loyalty Most Powerful Email Promotion, Shipping Least

[Email Marketing Insider] Yes Lifecycle Marketing’s report evaluated email during the holidays. Yet it was actually loyalty programs that outperformed all other offer types in email -- an incentive that can be applied year round.

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Mar 10, 2017

Which Industries Had the Most Active Email Subscribers in Q4?

[MarketingCharts] It’s clear that mobile engagement will be among the more pressing email marketing objectives for 2017, but which industries are already ahead? Check out the top five industries by mobile CTO rate.

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Mar 09, 2017

Why email is taking center stage in marketing innovation

[Marketing Land] From beacons to user-generated content, columnist Yes Lifecycle Marketing’s Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.

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Mar 04, 2017

Which Industries Had the Most Active Email Subscribers in Q4?

[Marketing Charts] The majority of email subscribers tend to be inactive. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days.

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Feb 24, 2017

Study: Mobile click-to-open rates slipped in 2016

[Chain Store Age] Findings in Yes Lifecycle Marketing benchmark report suggest on-the-go holiday shoppers are just as comfortable making purchases via mobile devices as they are on desktops, but that doesn’t mean marketers have mastered mobile.

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Feb 23, 2017

A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says

[Email Marketing Daily] Yes Lifecycle Marketing benchmark report finds that while email-driven smartphone revenue increased year-over-year, the number of smartphone orders has actually decreased.

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Feb 21, 2017

Mobile Engagement Down In Q4 2016

[Mobile Marketing Daily] Tactics like responsive design are no longer enough to spark engagement. According to Yes Lifecycle Marketing benchmark report, marketers need to pay attention not only to the design of mobile emails, but even more so, the content and

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Feb 15, 2017

A Great Customer Experience Connects To These 5 Love Languages--Do You Know Them All?

[inc.] For outstanding brand success and customer loyalty, companies need to talk to consumers the way they crave - through 5 distinct customer love languages. Yes Lifecycle Marketing talks about the language of “surprise and delight”.

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Feb 13, 2017

Weekly Retail Media Note #159: It’s Time To Understand Direct Mail Is Working Big Time Again

[Furniture World] A Yes Lifecycle Marketing survey found respondents are most likely to prioritize channels such as email (68%) and social media (54%) to increase sales, improve customer engagement and improve customer acquisition.

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