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Media Coverage

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Media Coverage

Mar 17, 2017

Mobile CTO Rates Almost Equal Desktop

[Media Post Research Brief] While mobile open rates have been on the rise for the last few years, CTO rates have started to decline. Mobile CTO rates are still rapidly closing in on desktop performance, which has dropped at a greater rate.

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Mar 15, 2017

How Retail Marketers Can Craft Better Email Offers

[eMarketer Retail] Retail email marketing is a delicate balancing act. The challenge is how to use emails to drive purchases. What kinds of offers work best to ensure retail emails get opened, and that consumers take action?

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Mar 14, 2017

Saying 'Thank You' Increases Email Response Rates

[Email Marketing Daily] There’s plenty of opportunity for marketers to express their thankfulness to their subscribers beyond the signoff of promotional campaigns. Email personalization and lifecycle messaging are examples.

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Mar 14, 2017

Report: Subject lines do not need deal specifics

[Biz Report] With so many offers flooding consumers' inboxes, marketers feel the need for generous offers but lack of engagement shows consumers are not tempted by extravagant incentives.

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Mar 14, 2017

Loyalty Most Powerful Email Promotion, Shipping Least

[Email Marketing Insider] Yes Lifecycle Marketing’s report evaluated email during the holidays. Yet it was actually loyalty programs that outperformed all other offer types in email -- an incentive that can be applied year round.

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Mar 10, 2017

Which Industries Had the Most Active Email Subscribers in Q4?

[MarketingCharts] It’s clear that mobile engagement will be among the more pressing email marketing objectives for 2017, but which industries are already ahead? Check out the top five industries by mobile CTO rate.

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Mar 09, 2017

Why email is taking center stage in marketing innovation

[Marketing Land] From beacons to user-generated content, columnist Yes Lifecycle Marketing’s Jason Warnock takes a look at the email marketing innovations we can expect to see more of in 2017.

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Mar 04, 2017

Which Industries Had the Most Active Email Subscribers in Q4?

[Marketing Charts] The majority of email subscribers tend to be inactive. For example, in the consumer services sector, 76% of subscribers were inactive in Q4, and only 4% were active within 90 days.

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Feb 24, 2017

Study: Mobile click-to-open rates slipped in 2016

[Chain Store Age] Findings in Yes Lifecycle Marketing benchmark report suggest on-the-go holiday shoppers are just as comfortable making purchases via mobile devices as they are on desktops, but that doesn’t mean marketers have mastered mobile.

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Feb 23, 2017

A Quarter Of Holiday Email Revenue Derived From Smartphones, Report Says

[Email Marketing Daily] Yes Lifecycle Marketing benchmark report finds that while email-driven smartphone revenue increased year-over-year, the number of smartphone orders has actually decreased.

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