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Feb 10, 2017

Only 8% of Brands Intend to Use Virtual Reality for Advertising

[True Viral News] The resistance by brands toward flashier tactics like VR underscores the notion they’re being more pragmatic. A Yes Lifecyle Marketing report shows marketers are still using tried-and-true methods like social (68%) and video (56%).

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Feb 09, 2017

Email, Social Media King For Retail Marketers

[PYMNTS.com] Research by Yesmail confirms consumers’ continued interest in interacting with brands online rather than visiting a physical store. However, evidence also suggests that retail marketers aren’t quite ready to give up their offline pursuits.

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Feb 09, 2017

VR view blurs as Oculus stations close, few advertisers dive in

[Retail Dive] Yes Lifecycle Marketing found that only 8% of marketers report using VR in their advertising and 35% said they've no intention of using VR. It’s not surprising VR adoption is so low because the barrier for entry is relatively high.

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Feb 08, 2017

Retail Marketers Double Down on Email

[eMarketer] A survey from Yes Lifecycle Marketing found email budgets will increase in 2017. Respondents indicated also their top marketing objectives are to increase sales as well as improve customer engagement and acquisition.

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Feb 08, 2017

How to design email with live content

[internet retailer] Merchants are sending more specialized messages to capture consumers’ attention. Yesmail survey found 23% of brands were using dynamic offers, while another 46% said they weren’t using dynamic content but may do so this year.

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Feb 08, 2017

Only 8% of Brands Intend to Use Virtual Reality for Advertising

[AdAge] The resistance by brands toward flashier tactics like VR underscores the notion advertisers are being more pragmatic about efforts to improve their marketing, according a Yes Lifecyle Marketing report.

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Feb 08, 2017

Brands Must Turn To Highly Personalized, Cross-Channel Marketing To Win Customers In 2017

[Innovative Retail Technologies] To implement more advanced, innovative tactics, the right technology and services partner will provide the cross-channel capabilities needed to be able to execute highly-personalized marketing communications.

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Jan 30, 2017

Marketers Set Sights High on Innovation in 2017

[Bulldog Reporter] Many marketers would like to implement more advanced channel and tech tactics according to new data from cross-channel marketing and analytics solutions provider Yes Lifecycle Marketing.

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Jan 26, 2017

What to expect from email this year

[imedia] See how the author divides email marketing players into four groups and predictions he makes for the industry 2017.

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Jan 24, 2017

Create Old-Fashioned In-Store Personalization With Leading-Edge Mobile Clienteling Software

[TotalRetail] The notion of a brick-and-mortar personalization gap is supported by a study from Yes Lifecycle Marketing which found that only 13% of store associates have access to customer data to ensure a successful in-store experience.

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