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Jan 24, 2017

Create Old-Fashioned In-Store Personalization With Leading-Edge Mobile Clienteling Software

[TotalRetail] The notion of a brick-and-mortar personalization gap is supported by a study from Yes Lifecycle Marketing which found that only 13% of store associates have access to customer data to ensure a successful in-store experience.

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Jan 24, 2017

Marketers Keen To Innovate, But Should Get Basics Right

[CXOtoday] When it comes to implementing new technologies, marketers must learn to walk before they can run. To drive sales with more technologically advanced tactics such as dynamic offers or beacons, marketers must first gain a holistic view of the customer.

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Jan 23, 2017

VR, AR Do Not Apply to More Than Half of Marketers

[DMN] The resistance towards flashier tactics like VR and AR indicates marketers are more pragmatic about their plans to improve marketing efforts.

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Dec 28, 2016

Newsletters Most Common Email Marketing Tactic Of 2016

[EmailMarketingDaily] A study by Yesmail shows emails sent on Saturdays averaged a 60% increase in conversions, while emails sent on Sundays generated 40% more sales.

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Dec 19, 2016

As a Direct Response Tool, Social Commerce Is Still Lacking

[eMarketer] A study by Yes Lifecycle Marketing shows close to half of retailers surveyed used social commerce or buy buttons - more than kiosks or catalogs, but nowhere close to mobile methods or ecommerce sites.

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Dec 09, 2016

When to launch holiday-themed email campaigns: A playbook for marketers

[Marketing Land] It's time to start thinking about your email marketing strategy for 2017! To help you plan ahead, columnist Jason Warnock takes a look at when three leading retail brands executed their holiday-themed email campaigns.

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Dec 06, 2016

3 Major Gaps Every Email Marketer Must Pay Attention to

[Gulf Marketing Review] As consumers become more comfortable making purchases on mobile devices, the gap between mobile and desktop click-to-open (CTO) rates continues to shrink. In a similar vein, consumers are so comfortable shopping on smartphones that the

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Dec 06, 2016

Friday Was the Best Day to Send an Email in Q3: Yesmail

[MediaPost] While earlier in the year, email marketing campaigns performed best when sent on Thursdays, in Q3, emails sent on Friday are doing better, according to Yesmail.

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Dec 05, 2016

Report: Friday Was the Best Day for Q3 Email Marketing Engagement Rates

[KoMarketing] The “Email Benchmark Report Q3 2016” from Yesmail has revealed that in terms of open rates, click rates, and CTO rates, Friday was the best day for email marketers to launch campaigns in the quarter.

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Dec 02, 2016

3 Ways to Make Holiday Marketing Campaigns Twinkle

[Chief Marketer] It doesn’t take much for a consumer’s inbox to go from neat and ordered to overwhelmingly crowded, especially during the holiday season.

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