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Recent News

Jul. 26 2017

Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3

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Jul. 17 2017

MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.

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Jul. 11 2017

Data: Four Out of Five Millennials Purchased From Amazon in the Past Month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals millennials shop more frequently on Amazon than any other generation

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Jun. 14 2017

Data: More Than Half of Millennials Have a Separate Account for Brand Emails and Check It Frequently

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials.

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Jun. 12 2017

NAPA AUTO PARTS Selects Yes Lifecycle Marketing’s Cross-Channel Communications and Analytics Platform Yesmail360i

Single sign-on solution enables global automotive parts aftermarket leader to harness combined power of technology, data, analytics, strategic services, and campaign execution to drive local store sales

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Jun. 05 2017

PureGym Upgrades to Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360i

Solution enables Britain’s leading gym operator to harness customer data to deliver real-time communications

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May. 16 2017

Data: Number of New Email Subscribers Grew 30 Percent in the Past Three Years

Q1 2017 data from Yes Lifecycle Marketing reveals consumers are joining brands' mailing programs more than ever but fail to engage past initial sign ups and opens

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Mar. 13 2017

Data: While Nearly One-Third of Emails Contain Offer Incentives, Those without Incentives Garner Higher Engagement

New data from Yes Lifecycle Marketing also reveals emails with the word ‘deal’ in the subject line and no specific offer outperformed the rest

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Feb. 21 2017

Data: Mobile CTO Rates Declined 14.4 Percent Year-Over-Year

New Yes Lifecycle Marketing Report reveals email design is no longer enough to generate mobile engagement

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Jan. 30 2017

Geiger Selects Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360

Solution enables largest privately-held and managed, promotional products company to harness customer data for greater targeting and personalization

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