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Recent News

Aug. 13 2018

Yes Lifecycle Marketing Hires Tim Smith to Expand Strategic Leadership and Digital Capabilities

The marketing solutions and services provider welcomes new executive with extensive multichannel digital expertise

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Jul. 15 2018

PayForward Selects Yes Lifecycle Marketing to Enhance Marketing Strategy and Support Rapid Growth

PayForward integrates transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey

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Jun. 13 2018

Yes Lifecycle Marketing Hires Former Brierley+Partners Executive to Lead The Company’s Evolution

The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite

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Jun. 10 2018

Report: Marketers Who Improved Their Gmail Reputation Increased Inboxing Rates at Gmail by as Much as 97 Percent

New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates

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May. 29 2018

Data: Smartphone Orders Account for Half of All Email-Driven Orders and Generate a Third of All Email-Driven Revenue for the First Time

New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday

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Feb. 07 2018

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase.

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Jan. 30 2018

Data: Nine in 10 Marketers List Email as One of their Top Priorities for 2018

New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience;

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Jan. 08 2018

Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy

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Dec. 12 2017

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.

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Nov. 19 2017

Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016

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