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The marketing solutions and services provider welcomes new executive with extensive multichannel digital expertise
PayForward integrates transactional and marketing messages in the same platform, improve targeting and reporting capabilities and gain an understanding of the full customer journey
The multichannel marketing solutions provider welcomes new leadership to expand technology and grow its service suite
New Yes Lifecycle Marketing analysis unveils deliverability best practices for improving Gmail reputation and inboxing rates
New Yes Lifecycle Marketing report reveals new milestones for smartphone usage, and finds lower email volume but higher unsubscribe rates post-holiday
New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase.
New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience;
New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy
Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.
Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016