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Recent News

Feb. 07 2018

Data: Mobile Conversion Rate Equals Desktop for the First Time

New Yes Lifecycle Marketing report reveals milestone in mobile, identifies opportunities to optimize mobile path-to-purchase.

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Jan. 30 2018

Data: Nine in 10 Marketers List Email as One of their Top Priorities for 2018

New Yes Lifecycle Marketing report finds that marketers are prioritizing email, website, and social channels in 2018, but overlooking the in-store experience;

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Jan. 08 2018

Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy

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Dec. 12 2017

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.

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Nov. 19 2017

Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016

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Nov. 09 2017

Data: Number of Gmail Users Nearly Doubles in Three Years

New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases.

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Sep. 25 2017

Data: Holiday Shopping Habits by Generation Revealed

Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate

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Sep. 11 2017

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines

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Aug. 23 2017

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns

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Aug. 15 2017

Data: Email subject lines under 21 characters generate the highest open rates

But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines

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