PORTLAND, OR – January 15, 2013 –Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today released an extensively enhanced version of its competitive and market intelligence tool, Yesmail Market Intelligence. The tool now collects data from email, Facebook, Twitter, YouTube, Google+, display ad networks and the web, thus accounting for an unprecedented seven channels of streaming competitive data from a single user interface.
In this release, Yesmail introduces the integration of two new digital channels as well as significant enhancements to the email metrics previously available. The market intelligence tool now provides screen captures of competitors’ main website pages and tracks how their featured content changes overtime. As a result from a partnership with Mark Cuban-sponsored tool MixRank, Yesmail Market Intelligence also boasts data for competitors’ display ads. Finally, in-depth engagement metrics have been integrated to the email channel for additional measurement of the reach and success of competitors’ campaigns.
"Marketing is becoming increasingly more data-driven, and these significant enhancements take Yesmail Market Intelligence to a new level when it comes to competitive digital data" said Ilya Lichtenstein, Cofounder and CEO of MixRank. "The combination of MixRank's industry-leading advertising data and Yesmail's proven marketing intelligence capabilities will make marketers’ lives easier by saving them considerable time and money, otherwise invested in time-consuming manual data pulls, complicated data mining and daunting presentation development. This partnership further demonstrates Yesmail's commitment to working with innovative startups and delivering cutting-edge marketing intelligence software to its customers. Everyone at MixRank is thrilled to be a part of this industry breakthrough."
Details of the additional channels and functionalities to Yesmail Market Intelligence are:
Display Ad Integration: Yesmail’s partnership with MixRank brings comprehensive display data spanning 93,000 Google AdSense sites and delivers performance metrics including: publisher URLs, number of views, historic ad performance, ad creative, and destination URLs leading to the ad’s landing page. This information allows marketers to gain full visibility into the types of users their competitors are targeting and gauge the success of their ad campaigns based on the number of views.
Website Data Integration: Yesmail Market Intelligence introduces Website Snapshots, a dynamic feed of screen captures of each competitor’s main page which provides insights into featured products, promotions and offers competitors are using to drive sales. A snapshot of a page is taken every time the content changes by 20% or more.
Enhanced Email Engagement Metrics: In addition to sending address and domain, date received, and subject line, the tool now provides in-depth engagement data for each email campaign including:
- Deliverability Results: Metrics showcasing the inboxing rates for Yahoo, Gmail, and AOL
- Overall Campaign Performance: The overall campaign performance percentages for Opens, Deletes and Deletes without Opens.
- Open Rate: The percentage of recipients who open an email message.
- Delete after Open: The percentage of recipients who delete the email message after viewing it.
- Delete without open: The percentage of recipients who delete an email message from their inbox without viewing it.
“With the introduction of enhanced email engagement metrics, display ad data and Website Snapshots, Yesmail Market Intelligence is the only truly multichannel intelligence tool on the market,” said Michael Fisher, president of Yesmail Interactive. “The ability to track, monitor and analyze all competitors’ and partners’ digital initiatives from a single platform is unparalleled. It can save hundreds of thousands of dollars for marketers developing competitive reports and investing in industry and market research across digital channels. Yesmail Market Intelligence provides unique relationship optimization capabilities as organizations look to expand loyalty with their customers.”
ABOUT YESMAIL INTERACTIVE
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, visit www.yesmail.com.
Infogroup helps companies increase sales and customer loyalty through its high-value data and innovative multi-channel digital and offline marketing solutions. Infogroup enables its clients – from local businesses to Fortune 100 companies – to target, connect with and engage their most valuable audiences. With cutting edge technology and analytics bolstered by our proprietary, real-time Data Axle ™ of contextually relevant information on more than 235 million individuals and 24 million businesses, Infogroup delivers the complete spectrum of value added data, direct and digital marketing solutions. For more information, please visit www.infogroup.com.