Marriott Rewards Selects Yes Lifecycle Marketing for Email Design and Strategy Support

Optimizes Loyalty Marketing with Template Systems and Insight Analysis

PORTLAND, OR – Nov 18, 2013 –Yes Lifecycle Marketing, an Infogroup company that powers intelligent customer interactions, today announced that Marriott International has selected Yes Lifecycle Marketing as an agency partner for email marketing creative and customer communication experience strategy on its loyalty program, Marriott Rewards.

Marriott Hotels is Marriott International’s signature hospitality brand that enables next-generation customers to ‘travel brilliantly’ with groundbreaking concepts, like Mobile Check-In on its popular smartphone app. Marriott Rewards members are able to earn and redeem points at more than 3,800 Marriott hotels and resorts across 72 countries and territories. By working with Yes Lifecycle Marketing, Marriott is able to develop insights-driven loyalty marketing strategies that address the needs of their customers, and create mobile-friendly email campaigns more efficiently.

“The customer always comes first and today, when half of Americans own a smartphone, that means thinking mobile-first,” said Clark Cummings, Senior Manager, Email Marketing – Marriott Rewards. “Our email marketing programs have to optimize the user experience by catering to what travelers want. Yes Lifecycle Marketing has a solid background in making campaigns relevant, on-brand and easy-to-consume.”

Key reasons Marriott Rewards chose Yes Lifecycle Marketing:

  • Time-saving email master templates
  • Email style guides for brand consistency
  • Comprehensive program assessments
  • Dedicated strategists to optimize campaign performance with standard review sessions
  • Data-driven test plans and analysis for informed marketing programs
  • HTML-ready creative assets

"Hospitality is a highly-competitive industry,” said Michael Fisher, President of Yes Lifecycle Marketing.“We look forward to growing our relationship with Marriott Rewards through effective marketing programs  which continue to stand apart and encourage repeat happy customers.”

About Marriott International
Marriott International, Inc. (NYSE: MAR) is a leading lodging company based in Bethesda, Maryland, USA, with more than 3,800 properties in 72 countries and territories and reported revenues of nearly $12 billion in fiscal year 2012.  The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands The company operates and franchises hotels and licenses vacation ownership resorts under 18 brands, including Marriott Hotels, The Ritz-Carlton, JW Marriott, Bulgari, EDITION, Renaissance, Gaylord Hotels, Autograph Collection, AC Hotels by Marriott, Courtyard, Fairfield Inn & Suites, SpringHill Suites, Residence Inn, TownePlace Suites, Marriott Executive Apartments, Marriott Vacation Club, Grand Residences by Marriott and The Ritz-Carlton Destination Club. For more information or reservations, please visit our website at www.marriott.com and for the latest company news, visit www.marriottnewscenter.com.

About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.

About Infogroup
Infogroup’s 1,900 employees enable clients – from local businesses to the Fortune 100 – to increase sales and customer loyalty by leveraging our proprietary Data Axle™ of contextually relevant real-time information on more than 235 million individuals and 24 million businesses to deliver the complete spectrum of value added data and innovative targeted marketing solutions. For more information, visit: www.infogroup.com.