CHICAGO – April 18, 2016 – Yes Lifecycle Marketing today announces the release of Yesmail360i, a cross-channel marketing and analytics platform. Yesmail360i brings together real-time technology, data, actionable analytics, and campaign planning and execution into a single sign-on, intuitive platform. This platform enables users to optimize every touch point with their customers by seamlessly integrating email, SMS, push, social, display, and display retargeting campaign capabilities.
“Yesmail360i is a revolutionary cross-channel marketing platform that surpasses the traditional restrictive capabilities of current email services platforms,” said Michael Fisher, president of Yes Lifecycle Marketing. “When insight is everything, Yesmail360i closes the gap between insights and activation. For the first time, marketers now have the ability to explore “big data” at unmatched speed and efficacy. These capabilities enable marketers to ask questions and receive answers at the train of thought, thus bringing tremendous benefits across all aspects of marketing communication by seamlessly linking insight to strategy to creative while providing unparalleled operational efficiencies.”
Differentiating capabilities include:
- Fast Query Time: Yesmail360i sets a new standard for speed and use. The time to query campaign planning counts is reduced to a few seconds. This allows marketers to be far more nimble in operating their programs and focus on turning insights into action with unprecedented speed.
- Actionable Analytics: The actionable analytics in Yesmail360i means that every audience, filter, and report count (or their visual representation in a chart or graph) is available to the user to be easily repurposed as a segment definition. Each effortlessly defined segment can be used for further filtering, segmentation, analysis, or execution, in any permissible channel. Click and drag attributes for charts, Venn diagrams, and cross-tabs enable train-of-thought analysis and visualization needed to answer key business questions and identify new opportunities.
- Consistent View of the Customer: Yesmail360i’s framework integrates outbound message and response channel data from email, web, SMS, display, social, and in-store along with demographic, location, behavioral, attitudinal, and interest data to provide a robust, consistent understanding of each customer within the target audience.
“Yes Lifecycle Marketing distinguishes itself by bringing innovative technology and capabilities to market,” said Mike Iaccarino, chairman and CEO of Infogroup. “Yesmail360i further aligns the business goals of our clients with the exceeding demands of the ever-changing landscape in the age of the customer.”
For more information about Yesmail360i, please visit www.yesmail.com/cross-channel.
About Yes Lifecycle Marketing
Yes Lifecycle Marketing provides solutions that orchestrate cross-channel marketing communications to drive results and revenue. This is accomplished by leveraging technology, data, analytics, creative, and strategy to activate and optimize insights-driven, real-time, relevant communications. This holistic approach gives marketers the ability to source a full-service offering of best-of-breed technology and solutions from a single vendor in order to achieve their desired outcomes across all on and offline channels. To learn more, call 1-877-937-6245, email firstname.lastname@example.org or visit www.yeslifecyclemarketing.com.
Infogroup is a big data, analytics and marketing services provider that delivers best in class data-driven, customer-centric technology solutions. Our data and software-as-a-service (DaaS & SaaS) offerings help clients of all sizes, from small companies to FORTUNE 100TM enterprises, increase their sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 245MM individuals and 25MM businesses, which is distributed real-time to our clients. For more information, visit: www.infogroup.com.