CHICAGO, IL – Feb. 9, 2015 – Yes Lifecycle Marketing’s Vice President of Marketing, Linda Vetter, has been named one of Direct Marketing News’ 2015 Marketing Hall of Femme Honorees. Vetter has been with the full-service multichannel marketing firm since 2011.
Each year, Direct Marketing News recognizes senior-ranking female marketing executives who deliver measureable results through their marketing and leadership strategies. The publication selected Vetter because her collaborative, open and results-driven marketing approach helped to establish and grow the Yes Lifecycle Marketing brand, better serving clients and prospects.
“The fact that Linda has accomplished so much for Yesmail and Yes Lifecycle Marketing in three years is incredible,” said Michael Fisher, president of Yes Lifecycle Marketing. “She is constantly brainstorming new ideas, and her initiatives have not only reached new audiences, but have strengthened our relationships with our existing clients. Because of her get-it-done and get-it-done-right attitude, Linda has conditioned us to expect flawless execution of each project and initiative. And she’s never disappointed.”
Vetter’s strategies focus on knowledge-sharing and providing the tools for her team to effectively communicate the business’ go-to-market message. In partnership with her marketing team, Vetter created innovative and engaging content strategy, focusing on the need for and value of the services that Yesmail and Yes Lifecycle Marketing provide to results-driven marketers. In addition, in record time, Vetter launched the Yes Lifecycle Marketing brand, which brings to market a ground-breaking approach to technology and services that holistically align email and digital marketing solutions, and database marketing technologies, with data, analytics, strategy, and creative to accommodate today’s multichannel marketer.
Under Vetter’s leadership, more than half of all Yes Lifecycle Marketing’s leads come from marketing efforts, 2.5 times higher than when Vetter joined the company in 2011. As an example, the company’s own email program has achieved and maintained deliverability, open, and click rates triple the average of the B2B industry as a whole. Additionally, Vetter has established Yes Lifecycle Marketing as a thought leader in digital marketing with resources like the Email Marketing Compass, an industry-leading email benchmark report.
“Linda’s contributions to our marketing program are multi-purposed, and our company trusts her with the most challenging projects,” said Fisher. “Her strategic marketing approach not only strengthens Yes Lifecycle Marketing as a company, but focuses on delivering actionable insights that industry professionals can rely on.”
In the past three years, Yesmail, the email solutions provider within Yes Lifecycle Marketing has been honored with many awards including PR Newswire’s Internet Marketing Association’s Best Email Marketing Strategic Campaign, and MarketingSherpa Email Awards Best Triggered Email or Auto-Responder series.
For more information on Yes Lifecycle Marketing and its team, visit: www.yeslifecyclemarketing.com
About Yes Lifecycle Marketing
Yes Lifecycle Marketing is a solution provider that brings together multichannel marketing platforms and data, with creative and strategy services honed on the optimization of delivering relevant marketing messages. This gives marketers the ability to source best-of-breed technology and creative and strategy services from a single vendor at a cost-effective price point. For more information, visit www.yeslifecyclemarketing.com.