Portland, OR - January 31, 2012 - Yesmail Interactive, an Infogroup company which powers intelligent customer interactions, today announced that it is releasing its "Look Book," which focuses on email design that works in both traditional and mobile email environments.
Yesmail Interactive's Creative Services team, led by Senior Creative Director Matt Caldwell, recently received two awards. In celebration of these awards, the team has released its new "Look Book," a guide on mobile-scalable email design. The Look Book showcases the team's work on creating emails that are presented clearly in both traditional and mobile environments. The Look Book can be downloaded atwww.yesmail.com/2012lookbook.
According to Mr. Caldwell, "We love Email Design Look Books - they're great sources of creative ideas. Since we're the longest-running, dedicated email design agency, we have tons of email layouts to feature and we want to inspire email design makeovers to drive improved performance."
The two Yesmail Interactive awards include:
* The 2011 OMMA (Online Media, Marketing, and Advertising) Award for Best Email: CRM Campaign. Issued in September, the award goes to the Creative Services team for its work on HP's Customer Revival Campaign.
"Yesmail Interactive provided us with the capability and creative to target both previous purchasers and inactive subscribers, offering progressively valuable discounts throughout the series, a compelling design, and an effective call-to-action. This campaign generated much greater return than our previous messaging," said Victor Chemtob, Senior Retention Marketing Manager from HP, "The results confirm that with the combination of thoughtful targeting, the right offer, effective design and a clear response mechanism, formerly inactive subscribers can be deeply engaged and moved to purchase."
* The 2012 MarketingSherpa Email Marketing Award for a Welcome Series campaign on behalf of Feld Entertainment. A Silver Prize winner in the "Best Triggered Email or Auto-Responder Series" category, the campaign was selected for its skillful application of creative and strategy that enabled the campaign to increase ROI.
"In one brand-centric communication, we are able to express gratitude to our customers in a personalized manner, provide outlets for social sharing and incentive for future visits," said Christine Douma, Assistant Manager of Online Marketing for Feld Entertainment. "We believe these three elements are essential to the enrichment of our customer relationship. We are very pleased with the results of the newly implemented Welcome Series, designed by Infogroup, which successfully fulfilled these three needs. We are excited to have this program acknowledged by Marketing Sherpa."
The winners of MarketingSherpa's 7th Annual Email Marketing Awards were announced on its website on November 7th and are featured in a new special report: "MarketingSherpa Email Awards 2012: 19 award-winning B2B and B2C email marketing campaigns." The annual awards feature the best email marketing campaigns of the past year, as selected by a panel of five expert judges from MarketingSherpa's editorial, analyst and marketing staff.
Mr. Caldwell added, "We owe the awards to our clients - who push us to innovate. HP's customer revival campaign is a great example of a direct, to-the-point activation campaign that is readable without images and mobile-scalable. Feld's welcome campaign displays the clarity and friendliness that every welcome campaign should have. We thank our clients - professional marketers who demand results."
Download the MarketingSherpa Email Awards 2012 Special Reporthttp://marketingsherpa.com/emailsummit/awards
About Yesmail Interactive
We power intelligent customer interactions. We give you the insights to recognize and understand your customer to deliver contextually relevant digital communications- while respecting their preferences and privacy. We help marketers evolve their customer relationships through intelligent interactions via technology, insights and services in a near real time multi-channel environment. We help you compete in the age of the customer. For more information, call 1-877-YESMAIL or visit www.yesmail.com.