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Recent News

Sep. 25 2017

Data: Holiday Shopping Habits by Generation Revealed

Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate

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Sep. 11 2017

Data: Personalized email subject lines boost open rates by 50 percent

New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines

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Aug. 23 2017

Batteries Plus Bulbs Selects Yes Lifecycle Marketing’s Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns

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Aug. 15 2017

Data: Email subject lines under 21 characters generate the highest open rates

But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines

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Jul. 26 2017

Study: Q4 2016 holiday-themed emails may produce lower open rates, but generate higher conversions than business-as-usual emails

Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3

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Jul. 17 2017

MAG Retail Group Selects Yes Lifecycle Marketing's Cross-Channel Marketing and Analytics Platform Yesmail360i

Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.

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Jul. 11 2017

Data: Four Out of Five Millennials Purchased From Amazon in the Past Month

In advance of Prime Day, New Yes Lifecycle Marketing data reveals millennials shop more frequently on Amazon than any other generation

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Jun. 14 2017

Data: More Than Half of Millennials Have a Separate Account for Brand Emails and Check It Frequently

New Yes Lifecycle Marketing data reveals email proves particularly influential in driving purchases and engaging Millennials.

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Jun. 12 2017

NAPA AUTO PARTS Selects Yes Lifecycle Marketing’s Cross-Channel Communications and Analytics Platform Yesmail360i

Napa Auto Parts to harness combined power of technology, data, analytics, strategic services & campaign execution to drive local store sales.

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Jun. 05 2017

PureGym Upgrades to Yes Lifecycle Marketing’s Cross-Channel Communications Platform Yesmail360i

Solution enables Britain’s leading gym operator to harness customer data to deliver real-time communications

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