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Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.
Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016
New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases.
Recent data from Yes Lifecycle Marketing reveals millennials tend to shop year-round, while centennials procrastinate
New Yes Lifecycle Marketing report reveals personalization and triggers drive significantly higher engagement than non-personalized subject lines
Solution enables nation’s largest and fastest-growing battery, light bulb and smartphone/tablet repair franchiser to dynamically harness customer data for highly targeted campaigns
But new Yes Lifecycle Marketing analysis reveals subject lines under 21 characters make up less than 5 percent of all email subject lines
Yes Lifecycle Marketing study finds brands sent 14.5 percent more emails to subscribers in Q4 2016 than in Q3
Solution enables largest aftermarket online retailer of motorcycle parts and accessories to improve customer experience across all retail touch points.
In advance of Prime Day, New Yes Lifecycle Marketing data reveals millennials shop more frequently on Amazon than any other generation