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Recent News

Jan. 23 2017

Report: Marketers Set Sights High on Innovation in 2017

New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017

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Nov. 15 2016

Data: Mobile Drives Over a Third of All Email-Generated Revenue for the First Time

New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly.

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Nov. 02 2016

Report: Retailers Still Missing Opportunities to Improve Customer Experience and Relevancy

Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge for Retailers.

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Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Yesmail360i Insight Lab connects analytics to execution. Standard and custom data now easily assessable in a single, intuitive environment.

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow.

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Sep. 20 2016

Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails

Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December - Green Monday.

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Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates from Q2 2016 data.

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails.

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive 6x the purchases over other more frequently used triggered campaigns.

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