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New Yes Lifecycle Marketing data reveals marketers will prioritize use of advanced channel and technology tactics in 2017
New Yes Lifecycle Marketing data reveals the gap between mobile and desktop engagement, conversions is shrinking rapidly.
Identifying and Engaging Their Most Valuable Customers Continues to Be a Challenge for Retailers.
Yesmail360i Insight Lab connects analytics to execution. Standard and custom data now easily assessable in a single, intuitive environment.
Yesmail360i now lets users integrate display advertising into their campaign workflow.
Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December - Green Monday.
New Yes Lifecycle Marketing data reveals spike in mobile email conversions
Yes Lifecycle Marketing identifies top days for email engagement, conversion rates from Q2 2016 data.
Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails.
Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive 6x the purchases over other more frequently used triggered campaigns.