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Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns
Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates
New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates than general emails.
Analysis reveals that subject lines with emotion see 21.5 percent higher open rates than those without emotion
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Q4 2015 email benchmark study confirms responsive design’s effect on mobile engagement
Yes Lifecycle Marketing survey finds retailers are still not utilizing available data to inform strategies in their cross-channel marketing campaigns.
Number of Email-Driven Cyber Monday Purchases More Than Doubled from 2014 to 2015
Consumers are purchasing more and making bigger purchases on their mobile devices as the average value of mobile orders grows 18.3% year-over-year.
Yes Lifecycle Marketing is named a Strong Performer for Marketing Database Operations & Customer Engagement Strategy by Forrester.