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Recent News

Oct. 18 2016

Yes Lifecycle Marketing Enhances Yesmail360i Insight Lab - Connecting Analytics to Execution

Yesmail360i Insight Lab connects analytics to execution. Standard and custom data now easily assessable in a single, intuitive environment.

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Sep. 27 2016

Yes Lifecycle Marketing Launches Major Update to Its Cross-Channel Campaign Plan Module

Yesmail360i now lets users integrate display advertising into their campaign workflow.

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Sep. 20 2016

Study: Green Monday Emails Spark 12.4 Percent More Engagement Than Cyber Monday Emails

Yes Lifecycle Marketing data reveals open rates fell for all retail holidays except the second Monday of December - Green Monday.

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Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates from Q2 2016 data.

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails.

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive 6x the purchases over other more frequently used triggered campaigns.

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Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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Jun. 27 2016

Report: General Emails Perform Better than Independence Day Campaigns

Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates

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Jun. 13 2016

DATA: Conversion Rates for Father's Day-themed Emails are More than Double those of General Emails

New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates than general emails.

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