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Recent News

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Recent News

Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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Jun. 27 2016

Report: General Emails Perform Better than Independence Day Campaigns

Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates

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Jun. 13 2016

DATA: Conversion Rates for Father's Day-themed Emails are More than Double those of General Emails

New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates than general emails.

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May. 02 2016

Report: Emotive Subject Lines Work Better for Mother’s Day

Analysis reveals that subject lines with emotion see 21.5 percent higher open rates than those without emotion

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Apr. 18 2016

Yes Lifecycle Marketing Launches Yesmail360i, a Cross-Channel Marketing and Analytics Platform

Bringing together technology, data, analytics, and campaign execution in one single sign-on solution

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Mar. 03 2016

Yesmail Report: Brands with All Responsive Emails Generated 55% Higher Mobile CTO

Q4 2015 email benchmark study confirms responsive design’s effect on mobile engagement

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Jan. 11 2016

New Research Finds Marketers Prioritize Cross-Channel Integration but Are Ill-Prepared to Implement It

Yes Lifecycle Marketing survey finds retailers are still not utilizing available data to inform strategies in their cross-channel marketing campaigns.

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Dec. 04 2015

Cyber Monday Email Volume Increases by 87 Percent from 2014 to 2015

Number of Email-Driven Cyber Monday Purchases More Than Doubled from 2014 to 2015

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Nov. 30 2015

Yesmail Report: Mobile Revenue Jumps Nearly 10 Percent Year-Over-Year

Consumers are purchasing more and making bigger purchases on their mobile devices as the average value of mobile orders grows 18.3% year-over-year.

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Nov. 11 2015

Yes Lifecycle Marketing Named a Strong Performer in Leading Independent Research Firm’s Customer Insights Services Providers Report

Yes Lifecycle Marketing is named a Strong Performer for Marketing Database Operations & Customer Engagement Strategy by Forrester.

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