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Recent News

Sep. 12 2016

Data: Mobile Email-Driven Revenue Jumped 32 Percent Year-Over-Year

New Yes Lifecycle Marketing data reveals spike in mobile email conversions

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Aug. 29 2016

Data: Brand Emails Deployed on Thursdays, Weekends Yield Highest Engagement and Conversion Rates

Yes Lifecycle Marketing identifies top days for email engagement, conversion rates from Q2 2016 data.

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Aug. 16 2016

Study: The Number of Brands Deploying Holiday-Themed Email Campaigns Grew by 13.4 Percent in 2015

Yes Lifecycle Marketing finds that open rates fell as retailers sent more holiday-themed emails.

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Jul. 26 2016

Report: Failure to Implement a Comprehensive Triggered Email Program Leads to Missed Sales, Engagement

Analysis from Yes Lifecycle Marketing finds that milestone, remarketing triggers drive 6x the purchases over other more frequently used triggered campaigns.

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Jul. 12 2016

Report: 2 Percent of Emails Generate 10 Percent of Email-Driven Revenue

Analysis reveals marketers miss opportunities for engagement, revenue by not prioritizing triggered campaigns

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Jun. 27 2016

Report: General Emails Perform Better than Independence Day Campaigns

Analysis from Yes Lifecycle Marketing and Persado reveals that Fourth of July-themed email subject lines see lower open rates

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Jun. 13 2016

DATA: Conversion Rates for Father's Day-themed Emails are More than Double those of General Emails

New data from Yes Lifecycle Marketing finds Father’s Day-themed marketing emails produce higher conversion rates than general emails.

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May. 02 2016

Report: Emotive Subject Lines Work Better for Mother’s Day

Analysis reveals that subject lines with emotion see 21.5 percent higher open rates than those without emotion

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Apr. 18 2016

Yes Lifecycle Marketing Launches Yesmail360i, a Cross-Channel Marketing and Analytics Platform

Bringing together technology, data, analytics, and campaign execution in one single sign-on solution

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Mar. 03 2016

Yesmail Report: Brands with All Responsive Emails Generated 55% Higher Mobile CTO

Q4 2015 email benchmark study confirms responsive design’s effect on mobile engagement

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