Recent News

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Recent News

Nov. 03 2015

Johnson Smith Company™ Expands Relationship with Yes Lifecycle Marketing

Solution now integrates analytics, strategic agency services, data, and database marketing technology

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Sep. 14 2015

52 Percent of Retailers Still Struggle to Identify and Engage with their Most Valuable Customers

Study shows majority of retailers are not equipped to integrate and analyze customer data

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Aug. 31 2015

Yesmail: Record Number of Email Opens, Mobile Purchases in Q2

Report finds consumers opening marketing emails, purchasing on mobile devices more than ever.

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Aug. 19 2015

New Benchmark Study Shows Number of 'Never Active' Email Subscribers Drops to New Low

Brands are experiencing higher opens and engagement amidst increased email volume.

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Jul. 22 2015

Yesmail Study Predicts Increase in 2015 Holiday Email Volume Will Not Have Adverse Effect on Engagement Levels

Year-over-year findings show increase in email engagement in conjunction with volume levels.

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Jun. 18 2015

Study of Over 200 Retailers Reveal Multichannel Social Use is on the Rise

Yes Lifecycle marketing study reports that 91% of retailers now have a presence on two or more social channels.

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Jun. 08 2015

Yesmail Study: Mobile Email Revenue Jumps 12 Percent to New Record

Mobile devices now account for 22 percent of all email-generated revenue.

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Jun. 01 2015

Yes Lifecycle Marketing Hires Former Pfizer and Acxiom Executives to Strengthen Retail Vertical Strategy

New additions bring wealth of retail experience and insight from both client and vendor sector

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May. 13 2015

Yes Lifecycle Marketing Delivers Unified Digital and Database Solutions to Silver Star Brands

Yes Lifecycle Marketing Redesigns Direct and Digital Communication Strategy with Dual System Conversions

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Mar. 30 2015

Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year

Report shows significant growth in mobile orders and revenue on smartphones and tablets.

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