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Recent News

Jan. 11 2016

New Research Finds Marketers Prioritize Cross-Channel Integration but Are Ill-Prepared to Implement It

Yes Lifecycle Marketing survey finds retailers are still not utilizing available data to inform strategies in their cross-channel marketing campaigns.

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Dec. 04 2015

Cyber Monday Email Volume Increases by 87 Percent from 2014 to 2015

Number of Email-Driven Cyber Monday Purchases More Than Doubled from 2014 to 2015

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Nov. 30 2015

Yesmail Report: Mobile Revenue Jumps Nearly 10 Percent Year-Over-Year

Consumers are purchasing more and making bigger purchases on their mobile devices as the average value of mobile orders grows 18.3% year-over-year.

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Nov. 11 2015

Yes Lifecycle Marketing Named a Strong Performer in Leading Independent Research Firm’s Customer Insights Services Providers Report

Yes Lifecycle Marketing is named a Strong Performer for Marketing Database Operations & Customer Engagement Strategy by Forrester.

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Nov. 03 2015

Johnson Smith Company™ Expands Relationship with Yes Lifecycle Marketing

Solution now integrates analytics, strategic agency services, data, and database marketing technology

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Sep. 14 2015

52 Percent of Retailers Still Struggle to Identify and Engage with their Most Valuable Customers

Study shows majority of retailers are not equipped to integrate and analyze customer data

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Aug. 31 2015

Yesmail: Record Number of Email Opens, Mobile Purchases in Q2

Report finds consumers opening marketing emails, purchasing on mobile devices more than ever.

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Aug. 19 2015

New Benchmark Study Shows Number of 'Never Active' Email Subscribers Drops to New Low

Brands are experiencing higher opens and engagement amidst increased email volume.

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Jul. 22 2015

Yesmail Study Predicts Increase in 2015 Holiday Email Volume Will Not Have Adverse Effect on Engagement Levels

Year-over-year findings show increase in email engagement in conjunction with volume levels.

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Jun. 18 2015

Study of Over 200 Retailers Reveal Multichannel Social Use is on the Rise

Yes Lifecycle marketing study reports that 91% of retailers now have a presence on two or more social channels.

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