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Analysis reveals that subject lines with emotion see 21.5 percent higher open rates than those without emotion
Bringing together technology, data, analytics, and campaign execution in one single sign-on solution
Q4 2015 email benchmark study confirms responsive design’s effect on mobile engagement
Yes Lifecycle Marketing survey finds retailers are still not utilizing available data to inform strategies in their cross-channel marketing campaigns.
Number of Email-Driven Cyber Monday Purchases More Than Doubled from 2014 to 2015
Consumers are purchasing more and making bigger purchases on their mobile devices as the average value of mobile orders grows 18.3% year-over-year.
Yes Lifecycle Marketing is named a Strong Performer for Marketing Database Operations & Customer Engagement Strategy by Forrester.
Solution now integrates analytics, strategic agency services, data, and database marketing technology
Study shows majority of retailers are not equipped to integrate and analyze customer data
Report finds consumers opening marketing emails, purchasing on mobile devices more than ever.