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Yes Lifecycle Marketing survey finds retailers are still not utilizing available data to inform strategies in their cross-channel marketing campaigns.
Number of Email-Driven Cyber Monday Purchases More Than Doubled from 2014 to 2015
Consumers are purchasing more and making bigger purchases on their mobile devices as the average value of mobile orders grows 18.3% year-over-year.
Yes Lifecycle Marketing is named a Strong Performer for Marketing Database Operations & Customer Engagement Strategy by Forrester.
Solution now integrates analytics, strategic agency services, data, and database marketing technology
Study shows majority of retailers are not equipped to integrate and analyze customer data
Report finds consumers opening marketing emails, purchasing on mobile devices more than ever.
Brands are experiencing higher opens and engagement amidst increased email volume.
Year-over-year findings show increase in email engagement in conjunction with volume levels.
Yes Lifecycle marketing study reports that 91% of retailers now have a presence on two or more social channels.