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Recent News

Mar. 16 2015

Research: Less than One-Quarter of Brands Utilize Instagram, Despite it Being the Fastest Growing Social Platform

Just 23 percent of brands actively include Instagram as part of their social marketing strategy.

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Feb. 18 2015
Feb. 10 2015

Celebrating 15 Years of Email Design, Yesmail Publishes Its 2015 Creative Lookbook

Longest-Running Dedicated Email Design Agency Highlights Noteworthy Campaigns

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Feb. 05 2015

Yes Lifecycle Marketing Vice President Named a Marketing Hall of Femme Honoree

Linda Vetter, VP of Marketing, Recognized by Direct Marketing News for Leadership and Brand Growth

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Oct. 27 2014

Survey: Two-Thirds of Marketers Fail to Coordinate Campaigns Across Channels

Research finds that internal disorganization and decentralized customer data harming multichannel efforts for enterprise and mid-market companies

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Oct. 21 2014

Yesmail Partners with Agari for Next-Generation Email Security

Next generation email security protects both consumers and brands

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Oct. 14 2014

Yes Lifecycle Marketing Partners with STATS to Enable Triggered Email Messages Based on Sports Events

New partnership offers clients ability to automatically deploy relevant emails in real time based on sporting event data.

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Oct. 08 2014

Survey Finds Social Media Offers More Effective Coming from Friends and Family

Consumers more likely to make purchases from shared offers than sponsored brand posts or social display ads.

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Oct. 01 2014

Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks

Analysis of 6 billion emails shows that triggered campaigns perform significantly better than business-as-usual campaigns.

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Sep. 09 2014

Yesmail Study: Consumers Clicking Less as Inboxes Fill Up

Analysis of 25 billion emails shows unique click rate dropped 14 percent as email volume grew by 9 percent over the past year.

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