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Recent News

Jun. 18 2015

Study of Over 200 Retailers Reveal Multichannel Social Use is on the Rise

Yes Lifecycle marketing study reports that 91% of retailers now have a presence on two or more social channels.

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Jun. 08 2015

Yesmail Study: Mobile Email Revenue Jumps 12 Percent to New Record

Mobile devices now account for 22 percent of all email-generated revenue.

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Jun. 01 2015

Yes Lifecycle Marketing Hires Former Pfizer and Acxiom Executives to Strengthen Retail Vertical Strategy

New additions bring wealth of retail experience and insight from both client and vendor sector

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May. 13 2015

Yes Lifecycle Marketing Delivers Unified Digital and Database Solutions to Silver Star Brands

Yes Lifecycle Marketing Redesigns Direct and Digital Communication Strategy with Dual System Conversions

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Mar. 30 2015

Yesmail Study Finds Mobile Email Conversion Rate Jumps 70 Percent Year-over-Year

Report shows significant growth in mobile orders and revenue on smartphones and tablets.

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Mar. 16 2015

Research: Less than One-Quarter of Brands Utilize Instagram, Despite it Being the Fastest Growing Social Platform

Just 23 percent of brands actively include Instagram as part of their social marketing strategy.

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Feb. 18 2015
Feb. 10 2015

Celebrating 15 Years of Email Design, Yesmail Publishes Its 2015 Creative Lookbook

Longest-Running Dedicated Email Design Agency Highlights Noteworthy Campaigns

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Feb. 05 2015

Yes Lifecycle Marketing Vice President Named a Marketing Hall of Femme Honoree

Linda Vetter, VP of Marketing, Recognized by Direct Marketing News for Leadership and Brand Growth

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Oct. 27 2014

Survey: Two-Thirds of Marketers Fail to Coordinate Campaigns Across Channels

Research finds that internal disorganization and decentralized customer data harming multichannel efforts for enterprise and mid-market companies

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