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Recent News

Oct. 14 2014

Yes Lifecycle Marketing Partners with STATS to Enable Triggered Email Messages Based on Sports Events

New partnership offers clients ability to automatically deploy relevant emails in real time based on sporting event data.

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Oct. 08 2014

Survey Finds Social Media Offers More Effective Coming from Friends and Family

Consumers more likely to make purchases from shared offers than sponsored brand posts or social display ads.

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Oct. 01 2014

Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks

Analysis of 6 billion emails shows that triggered campaigns perform significantly better than business-as-usual campaigns.

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Sep. 09 2014

Yesmail Study: Consumers Clicking Less as Inboxes Fill Up

Analysis of 25 billion emails shows unique click rate dropped 14 percent as email volume grew by 9 percent over the past year.

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Aug. 18 2014

See’s Candies Expands Marketing Relationship with Yes Lifecycle Marketing

Solution provides: analytics, creative, email, data, and database marketing services.

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Aug. 14 2014

Yesmail Email Benchmark Study Shows Number of Mobile Orders Jumps Almost 40 Percent, But Mobile Revenue Lags

Year-over-year data reveals marketers having a hard time getting on-the-go consumers to trust the mobile purchase experience.

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Jul. 09 2014

Yesmail Partners with ZAGG Inc

Streamlines Company’s Digital Marketing Platform, Optimizes Digital Campaigns

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Jun. 18 2014

Yesmail Launches Social Attribution Intelligence

Track subscriber behavior and the resulting revenue attribution of social shared email campaigns.

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Jun. 17 2014

Yes Lifecycle Marketing Creative Agency Services Honored with Recent Awards

Wins Highlight Market’s Response to Use of Mobile-Ready Layouts

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Jun. 11 2014

Yesmail Launches Engagement Analyzer

Giving Marketers a Comprehensive View of Customer Engagement Defined by Email Activity, as well as Purchase Behavior

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