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Recent News

Feb. 05 2015

Yes Lifecycle Marketing Vice President Named a Marketing Hall of Femme Honoree

Linda Vetter, VP of Marketing, Recognized by Direct Marketing News for Leadership and Brand Growth

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Oct. 27 2014

Survey: Two-Thirds of Marketers Fail to Coordinate Campaigns Across Channels

Research finds that internal disorganization and decentralized customer data harming multichannel efforts for enterprise and mid-market companies

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Oct. 21 2014

Yesmail Partners with Agari for Next-Generation Email Security

Next generation email security protects both consumers and brands

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Oct. 14 2014

Yes Lifecycle Marketing Partners with STATS to Enable Triggered Email Messages Based on Sports Events

New partnership offers clients ability to automatically deploy relevant emails in real time based on sporting event data.

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Oct. 08 2014

Survey Finds Social Media Offers More Effective Coming from Friends and Family

Consumers more likely to make purchases from shared offers than sponsored brand posts or social display ads.

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Oct. 01 2014

Yesmail Study: Triggered Emails Lead to Twice as Many Opens and Clicks

Analysis of 6 billion emails shows that triggered campaigns perform significantly better than business-as-usual campaigns.

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Sep. 09 2014

Yesmail Study: Consumers Clicking Less as Inboxes Fill Up

Analysis of 25 billion emails shows unique click rate dropped 14 percent as email volume grew by 9 percent over the past year.

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Aug. 18 2014

See’s Candies Expands Marketing Relationship with Yes Lifecycle Marketing

Solution provides: analytics, creative, email, data, and database marketing services.

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Aug. 14 2014

Yesmail Email Benchmark Study Shows Number of Mobile Orders Jumps Almost 40 Percent, But Mobile Revenue Lags

Year-over-year data reveals marketers having a hard time getting on-the-go consumers to trust the mobile purchase experience.

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Jul. 09 2014

Yesmail Partners with ZAGG Inc

Streamlines Company’s Digital Marketing Platform, Optimizes Digital Campaigns

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