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Recent News

Nov. 19 2013

Marriott Rewards Selects Yes Lifecycle Marketing for Email Design and Strategy Support

Optimizes Loyalty Marketing with Template Systems and Insight Analysis

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Nov. 12 2013

Study: Over Half of Mobile Email Sales Made on an iPad

Yes Lifecycle Marketing’s Email Compass Report Finds That Mobile Email Users are Closer to Purchase Than Desktop Users

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Oct. 15 2013

Infogroup Announces Launch of Yes Lifecycle Marketing Agency Services

Agency Services Connects Marketers with their Customers Through Data-Driven Insights, Robust Communication Strategies, and Award-Winning Creative.

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Oct. 03 2013

Yes Lifecycle Marketing Introduces Deliverability Intelligence: An All-in-one, Full-service Email Deliverability Solution

The Solution Combines Advanced Technology with Deliverability Expertise in a Pricing Structure that Does Not Rely on Annual Contracts and Per-Event Charges

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Aug. 20 2013

Study: Almost Half of Brand Emails Opened on Mobile Devices

Report Details the Rise of Mobile, but Reveals Consumers are Twice as Likely to Take Action on a Message from a Desktop Computer.

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Aug. 06 2013

Yesmail and Gleanster Study: 80% of Brands Do Not Know Their Customers

New survey finds that most B2C companies lack the ability to send personalized, targeted campaigns based on relationship-oriented customer data.

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Jul. 25 2013

Yesmail Interactive Partners with RedPoint Global to Deliver Advanced Data Engineering, Analysis, and Campaign Management Solutions

Meeting the Demand of Omnichannel Marketers by Giving Them a Single View of Their Complete Customer Profile

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Jun. 24 2013

Michael Penney Joins Infogroup to Lead the Growth of Its Centers of Excellence

Seasoned executive to help grow the Agency Service Portfolio

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Jun. 13 2013

Invaluable Selects Yesmail Interactive to Drive Customer Relationship Management (CRM) Efforts

Big Data Activation, Advanced Analytics, Testing Optimization and Responsive Design

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