News and Events

Recent News - Small

Jan. 08 2018

Data: Contrary to Consumer Preferences, 41 Percent of Marketers Don’t Personalize Content Based on Consumers’ Age

New Yes Lifecycle Marketing report finds that nine out of ten marketers need help improving their personalization strategy

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Dec. 12 2017

Yes Lifecycle Marketing Launches the Yesmail360i Enhanced Customer Profile

Yes Lifecycle Marketing announces an industry-leading new data functionality within its Yesmail360i cross-channel platform.

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Nov. 19 2017

Data: Cyber Monday Emails Generated 53 Percent Higher Conversion Rate than Black Friday Emails

Yes Lifecycle Marketing study finds Black Friday emails drove higher open rates, yet Cyber Monday emails boasted higher conversion rates in 2016

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Nov. 09 2017

Data: Number of Gmail Users Nearly Doubles in Three Years

New Yes Lifecycle Marketing report reveals Gmail now accounts for 30 percent of marketers’ subscriber bases.

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Media Coverage - Small

Jan 02, 2018

7 email trends to watch in 2018

[Marketing Land] columnist Kyle Henderick predicts the trends that will have the biggest impact on your email marketing program.

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Dec 28, 2017

Here Are All the Things Millennials Killed in 2017

[Vice Magazine] As this year comes to a close, let’s take a closer look at some of the things we millennials have allegedly murdered in cold blood.

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Nov 28, 2017

CMO Today: FIFA’s World Cup Sponsor Struggles; Bustle on Track for 50% Revenue Lift; Retailers Behind on Email Marketing

[The Wall Street Journal] Chances are, your inbox was deluged by retailers’ marketing emails over the holiday sales period this year. But how many did you actually bother to open?

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Nov 28, 2017

GDPR enforcement may be driven by fears of liability

[Martech] As GDPR Day (May 25, 2018) approaches, the experience of at least one complying marketing firm illuminates two major but hidden factors.

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Upcoming Events - Small

Apr 23, 2018

MARTECH

MarTech is a tech conference for marketers and marketing conference for technologists. Management, as a discipline, is an integral and essential part of the program.

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Jun 06, 2018

CRMC 2018

A fast-paced agenda, attendees representing over 150 retail chains, ample networking opportunities, and industry-leading vendor sponsors come together at the CRMC to provide an event unlike any other in the industry.

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Sep 12, 2018

Shop.org

A gathering of some of the most fascinating people, brands and thought-leaders to share stories of reinvention, transformation and steal-worthy ideas for making an impact in the ecommerce world today.

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