Our Approach: Lifecycle Marketing

Helping you and your customers along the customer journey

What is Lifecycle Marketing?

Lifecycle marketing is the approach brands use to engage with their customers in a relevant and meaningful way by recognizing the different stages of the customer journey. Lifecycle marketing entails different types of communications based on where a customer is in their journey and informed by customer data derived from preference centers, purchase and browse history, email activity, and more. It’s designed to provide the best experience for every customer with each brand interaction

 

Key Drivers of Our Lifecycle Marketing Approach

  • Our People

    People

    Our people are what truly sets us apart. The experience and longevity of our team means our clients can count on us to deliver. That is our difference. That is what makes us unique.

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  • Our Services

    Services

    Aligning award-winning creative services with insights and strategies for clients, our agency services connect all communication touch-points to help our clients deliver relevant marketing communications via email, SMS, Push, social, display, and direct marketing.

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  • Data Insights

    Insights

    Without a strategy rooted in data, marketing becomes a guessing game that’s as unpredictable as it is wasteful. Our goal is to ensure our clients marketing budget delivers maximum impact with each initiative by identifying, analyzing, and catering to their most valuable customers and prospects.

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  • Our Technology

    Technology

    Our technology consistently delivers the solutions marketers demand. When consumers evolve, marketers evolve, and so does our technology. We provide our clients the tools to have a consistent view of their customers, better enabling their cross-channel lifecycle journeys.

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Dan Hall
Chief Technology Officer

Our technology initiatives strive to remove the barriers too often encountered while implementing marketing programs. In everything from data integration to creating innovative functionality, we focus on helping our clients deliver meaningful results.”

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