Leadership Team | Meet the Family
Our greatest asset is our people. Collectively, these marketing and customer experience experts bring experience unmatched in our industry. And our greatest strength is the ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are collaborative, optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.
Technical ManagerDavid joined a precursor to Yes Lifecycle Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yes Lifecycle Marketing provides to our clients.
Director, Client ServicesBlair has been in Account Management for ten years, working on acquiring and retaining consumers across direct and online channels in the retail, nonprofit, and publishing sectors. Blair is responsible for managing senior relationships with her client base, overseeing their e-commerce programs and identifying new opportunities to drive clients’ ROI. Prior to joining Yes Lifecycle Marketing in 2012, she was in the Account Management group at Paradysz, focusing on direct mail acquisition for nonprofits. Blair holds a Bachelor's degree in Business Administration from Villanova University.
VP, Client Management and ServicesSumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Lifecycle Marketing. Sumit leads a team that manages strategic Yes Lifecycle Marketing relationships across services, delivery and thought leadership. Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual. Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors. Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries. Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
Marketing Strategy AnalystAs Strategic Marketing Analyst, Mitchell Bliss works collaboratively across internal and external teams to generate analysis that inform Yes Lifecycle Marketing client strategy. He has 10 years of B2B/B2C digital marketing experience and possesses a background in CRM, marketing-automation platforms, and reporting. Mitch is passionate about leveraging data to drive progress within multi-channel marketing programs.
Vice President, Strategy and InsightsLynne brings over 20 years of experience in database / online marketing, marketing analytics and consulting to her role at Yes Lifecycle Marketing. Lynne helps clients identify and address critical trends, strengths and weaknesses in marketing programs and data. Her experience spans B2B and B2C environments and several industries including financial services, pharmaceutical, retail, healthcare, telecom and utility. Lynne’s unique ideas and approaches have been featured in BtoB Magazine and The Boston Business Journal. Prior to joining Yes Lifecycle Marketing Lynne was VP Wealth Management and Consulting at Merkle where she held key consulting roles and executed in discovery sessions, maturity assessments, gap analysis, priority assessments, and the development of implementation roadmaps. Prior to Merkle, Lynne held senior leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne brings a wealth of knowledge in research, analytics, measurement, and marketing strategy. She holds a Bachelor of Arts in Economics from West Virginia University and a Masters in Business Administration from the University of South Carolina
Senior Vice President, Worldwide Creative DirectorMatthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Lifecycle Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Account Director, Client ServiceNicole is currently an Account Director, Client Services in the New York City office. Nicole has eight years of experience in direct marketing in both the B2B and B2C spaces working with various clients to manage and enhance their digital marketing campaigns. She is a strategic marketer, with a passion in expanding clients’ online marketing programs and fueling their growth. Nicole has a Bachelors of Science degree in Marketing and Management from Babson College.
Senior Account DirectorJohn brings more than twenty years of sales and marketing experience to his role as a Sales and Client Development Director. John joined Yes Lifecycle Marketing in December, 2011 after 6+ years at marketing software provider Alterian. Prior to Alterian, John worked for 7+ years at Experian, a global leader in providing information, analytical tools and marketing services, where he served in management roles in Account Management and Service Delivery. Before joining Experian, John worked for 9 + years at legal publisher Matthew Bender and Company, a Times Mirror Company, where he served and managed in a number of Sales and Technical Support, and local and Corporate Helpdesk roles finishing his tenure as Manager of the Times Mirror & Co. corporate helpdesk. Based in Albany, NY, John has a Bachelors of Science degree in Marketing and Management from Siena College, Loudonville, NY.
VP of Client Experience and Communication StrategiesLinda Clasen is the VP of Client Experience and Communication Strategies at Yes Lifecycle Marketing. Her role is to deliver actionable insights and help our clients identify, launch and manage innovative marketing programs that increase customer satisfaction, loyalty and sales. Linda is a results-oriented professional with 20 years of experience in CRM and customer insights with Fortune 100 retailers including Best Buy, Target and Advance Auto Parts. Linda resides in the Minneapolis MN area with her family and is most likely to be found watching her kids throw stones at houses- which some of you may know as the sport of curling.
Senior DesignerSterling Crain is a Senior Designer at Yes Lifecycle Marketing, where he elevates the Marriott Rewards program through impactful email design. In his spare time, he loves traveling, seeing live music and comedy shows, and playing guitar.
Chief Technology Officer, Enterprise SolutionsAs the Chief Technology Officer for Enterprise Solutions, Purandar Das is responsible for the development and implementation of Infogroup’s marketing technology, solution innovation strategy and its roadmap for technology architecture. In this capacity he collaborates with Infogroup’s product teams to design and develop technologies that enhance the company’s high-value data and data as a service offerings. Mr. Das brings with him a deep expertise in crafting innovative technology solutions aligned with the business goals of enterprise level clients. He has extensive experience creating solutions for Big Data— making them actionable in multichannel marketing environments. He brings this talent to Infogroup, driving the innovative technological development and infrastructure of the company. Prior to Infogroup, Mr. Das was Chief Technology Officer at MobileMessenger, where he was responsible for architecting technology solutions to align with the company’s business goals. Previous to MobileMessenger, he was Chief Technology Officer of Epsilon Digital Solutions after his work as the Senior Vice President of Strategic Database Services at Epsilon. Purandar has a Masters degree in Mechanical Engineering from Texas A&M University and a Bachelors degree in Mechanical Engineering from Bangalore University in India.
Software EngineerBeing a software engineer is doing more than just building the next solution, it’s building the next awesome. We are the scholars of tomorrow; building, testing, constructing, and improving only to build it again, better, next time. I strive to create the best user experience possible by meticulously paying attention to every detail of a user interface look and feel, and the goal is not complete until one looks at the product and says, “Wow. That is awesome.”
Senior Director, Innovation Strategy and EnablmentDan came to us from sunny Florida where he earned his degree from Florida State University. During his time at Yes Lifecycle Marketing, Dan has played a key role in understanding and developing the solutions which meet our client’s requirements. He is continually reviewing client programs in order to formulate the right mix of solutions to improve and grow cross channel programs. Dan has always loved to learn how things work! He's a problem solver that understands the big-picture business goals that drive projects. Dan says, “A problem is only a tough decision waiting to be made… as it is impossible until it is not. We should attempt the impossible in order to improve our work.”
Account ManagerAs an Account Manager in Yes Lifecycle Marketing's NYC office, Liz is responsible for providing guidance and support to clients on the Yesmail360 platform along with developing solutions to customer-specific needs. Though dedicated service and analysis, Liz assists marketers in various industries with achieving their email marketing goals. Prior to her position at Yes Lifecycle Marketing, Liz worked in marketing in digital, print, and social in both B2B and B2C spaces. In her free time, Liz enjoys travelling around the world, any/all outdoor activities, and reading.
Vice President, Customer Experience & Communication StrategiesBryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.
Digital Product SpecialistAs a Digital Product Specialist, I meet with prospective clients to understand their marketing goals, technology needs, and current provider limitations. I get to put myself in their shoes and offer a solution that meets and exceeds their expectations. I also get to walk them through a solution they’ve been looking for to take their cross-channel marketing programs to the next level. In my free time, I like to dominate in my 8 kickball leagues, 6 Fantasy Sport Leagues, and 3 Book Clubs.
Manager, Intelligence ProductsKevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a 3 year veteran at Yes Lifecycle Marketing with the Deliverability team Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yes Lifecycle Marketing supports. As the West Coast Intelligence Product Manager, Kevin provides a strong background in email-centric clients focusing on deliverability and competitive monitoring.
Account ManagerMarie is the Account Manager for Lands' End, and manages all of the Lands' End accounts, including US, Japan, UK, and Europe. She is dedicated to making sure Lands' End is functioning smoothly across all platforms, and works diligently to implement new programs, processes, and data-driven strategies to ensure Lands' End is the best they can be. Marie is extremely competitive, and with her strong background in digital marketing, she'll be sure her clients are always winning. Based in Portland, OR, she loves hiking, cooking vegan, gluten free food, and perusing farmers markets for organically grown kale and tomatoes.
Lead Database ArchitectRay has over 15 years of experience in the Database Administration and Architect Solutions Consultant role with some of largest enterprise companies. Having worked in such industries as Defense, Financial and Management Consulting, he brings a wealth of industry best practices knowledge. Being in Yes Lifecycle Marketing since 2013 as a Senior Database Administrator, Ray has showcased his leadership abilities on key projects and ensured its success. Ray moved on to ensuring the stability and reliability of all Yes Lifecycle Marketing Enterprise Systems. Having implemented best practices through ITIL he has helped the Technology Operations Group achieve a record setting 377 days with out any critical incidents. Today, Ray serves as our Lead Database Architect and serves as a key member on the DevOps team. Responsible for ensuring our technology landscape are utilizing cutting edge data technologies and progressing our business forward.
Director, Client ServicesMaureen has been in account management and email & digital marketing for over 7 years in the New York City area. She has worked closely with clients across multiple industries in both B2B and B2C to grow their digital marketing campaigns and identify new opportunities to increase revenue. Additionally, she manages and works closely with the account management teams to create efficiencies and lead strategic client planning to guarantee email best practices are being applied in across email marketing programs. Maureen received her B.S. degree from York College of Pennsylvania in Sport Management, with minors in Marketing and Business Administration.