Our People

Leadership Team | Meet the Family

Our Customer Experience Experts

Our greatest asset is our people. Collectively, these marketing and customer experience experts bring experience unmatched in our industry. And our greatest strength is the ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are collaborative, optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.

Meet the Team

Kara Alvarez

VP, Product Management

Kara leads our product management team responsible for development of Yes Lifecycle Marketing's cross-channel marketing & analytics platform, Yesmail360i, and supporting services. She has over 20 years of product development experience with B2B and B2C products ranging from software to services to manufactured products. For the last twelve years, Kara has focused exclusively on the development of marketing technology software. She is driven to ensure our platform enables clients to make their data actionable. Kara interacts frequently with our teams and clients to truly understand their challenges and to ensure development addresses those needs and exceeds expectations..

David Ascensao

Technical Manager

David joined a precursor to Yes Lifecycle Marketing in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yes Lifecycle Marketing provides to our clients.

Blair Bauer

Director, Client Services

Blair has been in Account Management for ten years, working on acquiring and retaining consumers across direct and online channels in the retail, nonprofit, and publishing sectors. Blair is responsible for managing senior relationships with her client base, overseeing their e-commerce programs and identifying new opportunities to drive clients’ ROI. Prior to joining Yes Lifecycle Marketing in 2012, she was in the Account Management group at Paradysz, focusing on direct mail acquisition for nonprofits. Blair holds a Bachelor's degree in Business Administration from Villanova University.

Matthew Caldwell

Senior Vice President, Worldwide Creative Director

Matthew Caldwell is a 10-year veteran of email marketing design and is consumed with creating energetic layouts that look great and are impulsively clickable. An email designer since 1999, he is the founder of Yes Lifecycle Marketing's award-winning Creative Services group (clients include HP, Coca-Cola, Black & Decker, Calphalon). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.

Sterling Crain

Senior Designer

Sterling Crain is a Senior Designer at Yes Lifecycle Marketing, where he elevates the Marriott Rewards program through impactful email design. In his spare time, he loves traveling, seeing live music and comedy shows, and playing guitar.

Dan Duling

Senior Director, Innovation Strategy and Enablement

Dan came to us from sunny Florida where he earned his degree from Florida State University. During his time at Yes Lifecycle Marketing, Dan has played a key role in understanding and developing the solutions which meet our client’s requirements. He is continually reviewing client programs in order to formulate the right mix of solutions to improve and grow cross channel programs. Dan has always loved to learn how things work! He's a problem solver that understands the big-picture business goals that drive projects. Dan says, “A problem is only a tough decision waiting to be made… as it is impossible until it is not. We should attempt the impossible in order to improve our work.”

Elizabeth Fella

Senior Account Manager

As Senior Account Manager in Yes Lifecycle Marketing's NYC office, Liz is responsible for providing guidance and support to clients on the Yesmail360 platform along with developing solutions to customer-specific needs. Though dedicated service and analysis, Liz assists marketers in various industries with achieving their email marketing goals. Prior to her position at Yes Lifecycle Marketing, Liz worked in marketing in digital, print, and social in both B2B and B2C spaces. In her free time, Liz enjoys travelling around the world, any/all outdoor activities, and reading.

Bryan Finke

Vice President, Customer Experience & Communication Strategies

Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space.

Beth Frysztak

Vice President, Global Client Strategy

Beth Frysztak has over 25 years of experience working with Yes Lifecycle Marketing’s largest enterprise-level clients. She is a dynamic, strategic, integrated marketing consultant with expertise in all aspects of the marketing continuum. Beth has consulted with some of the largest financial institutions across the world, focusing on organic revenue growth, new customer acquisitions, cross selling, and topline results. For the last 15 years, Beth’s career has been concentrated on Global CRM and database strategies, supporting cross-channel multi-platform integrations that have driven the alignment of multiple business units and the integration of Sales, IT, Technology, Finance and Leadership across the organization. Our clients look to her as a key influencer and thought leader in Global Data Strategy, social media and digital marketing in both the B2B and B2C sectors. A collaborative and strategic thinker, she works closely with our clients to provide marketplace insight and strategic guidance to help them win against the competition.

Kevin Gallant

Manager, Intelligence Products

Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a 3 year veteran at Yes Lifecycle Marketing with the Deliverability team Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yes Lifecycle Marketing supports. As the West Coast Intelligence Product Manager, Kevin provides a strong background in email-centric clients focusing on deliverability and competitive monitoring.

Marie Galo

Account Manager

Marie is the Account Manager for Lands' End, and manages all of the Lands' End accounts, including US, Japan, UK, and Europe. She is dedicated to making sure Lands' End is functioning smoothly across all platforms, and works diligently to implement new programs, processes, and data-driven strategies to ensure Lands' End is the best they can be. Marie is extremely competitive, and with her strong background in digital marketing, she'll be sure her clients are always winning. Based in Portland, OR, she loves hiking, cooking vegan, gluten free food, and perusing farmers markets for organically grown kale and tomatoes.

Ray Gill

Lead Database Architect

Ray has over 15 years of experience in the Database Administration and Architect Solutions Consultant role with some of largest enterprise companies. Having worked in such industries as Defense, Financial and Management Consulting, he brings a wealth of industry best practices knowledge. Being in Yes Lifecycle Marketing since 2013 as a Senior Database Administrator, Ray has showcased his leadership abilities on key projects and ensured its success. Ray moved on to ensuring the stability and reliability of all Yes Lifecycle Marketing Enterprise Systems. Having implemented best practices through ITIL he has helped the Technology Operations Group achieve a record setting 377 days with out any critical incidents. Today, Ray serves as our Lead Database Architect and serves as a key member on the DevOps team. Responsible for ensuring our technology landscape are utilizing cutting edge data technologies and progressing our business forward.

Christine S. Gill

Account Manager

Christine is an Account Manager for Yes Lifecycle Marketing with over six years of marketing experience. In her day-to-day at YLM, Christine enjoys helping clients cultivate plans for success, enhance their digital marketing strategies, and refine their creative with YLM Agency Services partnerships. In addition to digital marketing, Christine has a strong project management and inbound marketing background. Christine lives in downtown Chicago with her husband.

Maureen Gorman

Director, Client Services

Maureen has been in account management and email & digital marketing for over 8 years in the New York City area. She has worked closely with clients across multiple industries in both B2B and B2C to grow their digital marketing campaigns and identify new opportunities to increase revenue. Additionally, she manages and works closely with the account management teams to create efficiencies and lead strategic client planning to guarantee email best practices are being applied in across email marketing programs. Maureen received her B.S. degree from York College of Pennsylvania in Sport Management, with minors in Marketing and Business Administration.

Megan Gullickson

Solutions Manager

Megan Gullickson leads clients through the launch process, fosters new integrations and executes those developments as a Solutions Manager in the Chicago office. She has spent 7 years in the marketing industry with background in direct mail, user interface development and email from both the client and agency side. The knowledge gained through various marketing channels helps fuel the passion to always be thinking outside of current capabilities to big picture opportunities.

Gavin Handley

Senior Marketing Strategist

As a Senior Marketing Strategist, Gavin provides strategic services, best practices consulting, campaign planning and analysis. His focus is content marketing and interactive strategic communications plans –he is passionate about building brand awareness, retention and keeping subscribers engaged outside of the customer buying cycle. A native of New Zealand, Gavin now resides in San Rafael, just north of San Francisco. Gavin loves Photography, Design, Travel, and all things Sport, especially Rugby and Motorsport. In his free time he tries to convert his daughters to become faithful All Black rugby fans. Prior to Yes Lifecycle Marketing, Gavin held CRM and management positions in several countries with start-ups and brands such as Dell, Telstra, Kodak and Shutterfly. Gavin developed the award winning “Kodak Moment of the Month” email program at Kodak Gallery.

Dana Hayman

Senior Vice President, Analytics & Insight

Dana Hayman joined Infogroup in July of 2011 to spearhead the growth and development of our Strategy & Insights practice from his office in Dallas, Texas. With over ten years consulting experience helping Fortune 500 marketing organizations leverage their data and analysis to make strategic marketing decisions, Dana specializes in helping clients identify and prioritize marketing opportunities, set marketing objectives and strategies, allocate investments, and create ROI-focused database marketing plans. His innovative ideas and approaches in CRM and database marketing have been featured internationally in various publications including Strategy & Leadership, Ad Age and Northwestern University’s Journal of Integrated Marketing Communications. Prior to joining Infogroup, Dana was SVP of Strategy & Analysis at ClickSquared, SVP of Strategic Consulting at Epsilon, and VP of Strategic Business Analysis and CRM at Targetbase Marketing. Dana has also led client-side CRM practices. Dana holds a Master Marketing Research degree from the University of Georgia and BS (Marketing) degree from the University of Maine.

Gregg Hecht

Senior Graphic Artist

Placing a definition around art is always a subject of debate, but Gregg likes to think that we can all agree that whatever we see art in (be it a painting, in design, or even an athletic activity) there is always something special that distiguishes it. That “something special” has no formula, but trying to find it in design and in fencing has been the direction the last several years of Gregg's life has followed. He has no problem imagining that his interests will continue on in that direction for many more years.

Kyle Henderick

Director, Client Services

As Director of Client Services, Kyle is responsible for helping major clients implement new programs, processes, and data-driven strategies to create campaigns that truly drive revenue. With a passion for technology implementation and a background in database, email, web, and social media marketing, Kyle turns his real-world experience into executable tactics to help clients see an incremental lift in revenue, subscriber engagement, and customer retention. A lover of all things Chicago, when Kyle is not reading up on latest marketing practices or focusing on improving client programs, he can be found enjoying the city’s great restaurants or wearing his heart on his sleeve while rooting for all Chicago-based sports teams. A curious individual willing to try any and every food that does not include raw onions, he is always looking for exciting dining options and new adventures around the city.

Matt Hickman

Vice President National Acocunts

Matt has been with Yes Lifecycle Marketing since January 2005 as a result of Yes Lifecycle Marketing's acquisition of @Once. Matt served as Senior Director of Business Development for @Once for 6 years, and prior to that, was Director of Business Development for Agency.com. Matt began his career working in sales and account management for MCI Communications after graduating from Oregon State University and spending a year working in Osaka, Japan, for Osaka Computer Corporation.