Our People

Leadership Team | Meet the Family

Our Customer Experience Experts

Our greatest asset is our people. Collectively, these marketing and customer experience experts bring experience unmatched in our industry. And our greatest strength is the ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are collaborative, optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.

Meet the Team

Carol Ho

Account Manager

Carol is currently an Account Manager from the NYC office working on a number of clients from various backgrounds, ranging from cosmetics to the restaurant industry. She has gained experience through a number of Social Media internships throughout college as well as starting off her career in Marketing Research, prior to joining the Yes Lifecycle Marketing team. Carol is a graduate from Rutgers University with a BSc in Marketing and a BA in Art History.

Marie Honme

Senior Marketing Strategist

As Senior Marketing Strategist, Marie provides strategic consultation and insight for Yes Lifecycle Marketing clients, and has created marketing strategies for various companies including Coca-Cola, HP and U.S. Bank. With over fifteen years of experience in the digital marketing space, she is passionate about developing strategies that deliver a complete brand experience while supporting long-term consumer engagement. Marie has also spearheaded the development of mobile reporting and analysis for the organization by designing new ways to track and measure mobile engagement. In addition, she has co-authored Yes Lifecycle Marketing's industry-leading benchmark reports resulting from the analysis of over 5 billion emails sent across 20 industries.

Erica Huntley

Sr. Marketing Strategist

Erica Huntley is a senior marketing strategist for Yes Lifecycle Marketing Agency Services. Her role is helping companies develop the right marketing strategies to meet their overarching business goals and objectives. Prior to Yes Lifeycycle Marketing she managed loyalty communication strategy, development and execution for over 8 years at Choice Hotels International. She brings a total of 15 years in the hospitality industry focused on loyalty marketing and operations, plus 6 years in B2B sales. She’s experienced in several marketing tactics from digital personalization to test & learn methodologies to omni-channel marketing. Erica resides about an hour outside of Washington, DC in Maryland. She enjoys spending time with family, friends, and savoring good food.

Kim Jennett

Sr. Strategist

Kim is an industry award winning marketer with an extensive background in developing strategic marketing and branding campaigns for emerging and industry leading companies. As a Senior Strategist at Yes Lifecycle Marketing, Kim helps clients solve their complex challenges by implementing cohesive cross-channel strategies. Kim has a solid understanding of B2B, B2C, direct channel and OEM business models and strategies within the healthcare, retail, automotive and software industries. With over 20 years of experience, Kim has a successful track record in developing customer-centric digital marketing, lead generation and branding campaigns within top agencies, as well as leading marketing teams for well-funded rapid growth startups, and fortune 50 companies with clients including Ford, HP, Visa International Levi Strauss, Philips, West Marine and American Express.

David Johnson

Product Manager

Over the past 15 years at Yes Lifecycle Marketing, I have worked in Reply Handling, Technical Support and now Product Management. I stay because of the people. We have fantastic clients, savvy vendors and wonderful team members in every department. No one is afraid to voice their opinion when they have less-than-positive feedback about a product or a feature. I am grateful that someone took the time to explain what’s irking them instead of remaining quiet. Open communication strengthens relationships.

Ted Kim

Senior Strategist

Ted has over 15 years of digital multi-channel marketing experience in developing and driving online marketing strategy and programs. Combining experience from top digital agencies and category leading organizations in finance, technology, retail and hospitality, Ted specializes in developing customer acquisition and retention programs, content and communication strategy, and in establishing operational and analytic frameworks to institutionalize best of breed digital marketing practices. As a Senior Strategist at Yes Lifecycle Marketing Ted provides thought leadership and digital multi-channel expertise to their clients.

Kristin Kleweno

Director, Agency, & Client Development

Kristin provides strategic services, best practices consulting, and campaign planning and analysis. Her passion is CRM and interactive strategic marketing & communications plans – typically driving conversion rates of online and offline prospects and customers. Prior to Yes Lifecycle Marketing, Kristin held Marketing, CRM and Management positions with several start-ups and IBM/Sequent. Kristin holds a B.B.A. from University of Texas, Austin.

Mike Lapena

Mike Lapena, Account Manager, Client Services

Mike is an Account Manager and joined Yes Lifecycle Marketing in June 2016. With over ten years’ in client engagement and service - Mike enjoys providing guidance and support to help strengthen client relationships and assist with developing solutions to help them achieve their digital marketing goals. Based out of the NYC office, Mike enjoys traveling, outdoor activities, and listening to music of all genres. Mike holds a Bachelor’s degree in Communication from San Diego State University.

Tim Li

Senior Client Services Engineer

Tim is excited to be with Yes Lifecycle Marketing for over 6 years now as a Senior Client Services Engineer. He holds an MS degree in Computer Science and is a veteran of the IT industry for over 20 years. In his spare time, Tim enjoys playing tennis and target shooting.

Erica Lievens

Account Manager

Erica has worked in Account Management for seven years, most recently joining the team in 2013 in Client Services. Erica has a passion for digital marketing and the ever-changing day to day projects it entails. She loves to express her creative side by providing creative consulting to clients. What excites her most about marketing is that the industry is always evolving, forming new products and trends to learn about. Originally from Southeastern Michigan, she now resides in downtown Chicago. Erica holds a Bachelor of Arts degree in Journalism from Michigan State University.

Dan Mailloux

Senior Account Manager

For nearly half a decade Dan has been with the Yes Lifecycle Marketing Team, and over the years Dan’s experiences have flourished and been remarkable since day one. Dan started at Yes Lifecycle Marketing with the Intelligence Products Team, where he learned from the best in the industry, and received a tremendous amount of support. Recently however, Dan has taken on a new role at Yesmail within the Client Services team, where he brings his vast knowledge of Yes Lifecycle Marketing's line of products, and extensive digital marketing proficiencies, to enrich and improve client’s digital marketing campaigns to help their customers to say ‘yes’.

Jordan Mallin

Account Executive

Jordan has been with Yes Lifecycle Marketing since November 2004, responsible for establishing and developing Yes Lifecycle Marketing's client relationships, including negotiating contract terms, and on-going client retention. As one of the first Yes Lifecycle Marketing employees in the New York office, Jordan has played a key role in building out Yes Lifecycle Marketing's East Coast footprint, which now boasts over 40 employees. Originally starting in an Account Management role, Jordan has held various Business Development roles and is now the Vice President of Sales, managing the Eastern region. Jordan attended Indiana University.

Sharon Maneja

a Senior Account Manager

Sharon Maneja is a Senior Account Manager and has been in the industry for over 16 years. Sharon assists clients to oversee projects and help provide recommendations, thought leadership, and best practices within the industry. Prior to joining Yes Lifecycle Marketing in 2015, Sharon was a Yes Lifecycle Marketing client with a women’s fashion retailer where she developed and grew the email program and launched the company’s first e-commerce site. She brings extensive knowledge of Yes Lifecycle Marketing's platforms and processes, having partnered with company while on the client side. Sharon loves to cook and read but most of her free time revolves around her two kids. Sharon has an MBA from the University of North Florida and BA from the University of Florida (Go Gators!)

Afton McCann

Art Director

Afton brings over 6 years of design experience helping major brands promote themselves in the digital world. At Yes Lifecycle Marketing, she leads the creative vision of the Marriott Rewards email program and is passionate about designs that drives results. An Iowa native and graduate of The School of the Art Institute of Chicago, Afton resides outside of Boulder, CO where she lives a very active life full of mountain exploration, sports, and drumming.

Amy McNeil

Director, Client Services

Amy is a Sr. Account Manager for Yes Lifecycle Marketing with over six years of experience in digital marketing and customer acquisition in both B2B and B2C. At Yes Lifecycle Marketing, Amy is the main point of contact for a number of major clients and focuses on enhancing their digital marketing campaigns, and executing new initiatives to drive result. She is a critical thinker, driven by her desire to create a successful client experience and grow online marketing programs. Amy has a B.B.A from Kent State University with minors in Marketing and International Business.

Vikas Nahata

Director, Client Services Engineer

Vikas works at Yes Lifecycle Marketing as Team Lead in Client Services Engineering group in Atlanta office since Oct 2009. His work is in the New Solutions team where we launch new clients on Yes Lifecycle Marketing's Enterprise applications. His day to day deals with capturing business and technical requirements to execute and launch clients on Yes Lifecycle Marketing's Enterprise applications. When not launching clients, Vikas is happily married and has two sons who keep him busy once he reaches home. Vikas loves watching movies and listening music in his free time.

Charles-Augustus Nas-Omogiafo

Director, Client Services

Born in Lagos Nigeria, Charles-Augustus grew up in London, UK. Creative by nature, he has a distinct interest in all things innovative in tech, science, art, or society. As a veteran in the digital marketing industry since 2006, Charles-Augustus enjoys seeing the evolution of the practice and how it adapts with new emerging channels and players. As a member of the client services team that thinks beyond the horizon, he aims to take every opportunity to make an impact on our clients' performance and the industry of digital marketing.

Christy Parrish

VP & GM, Client Services

Christy is an Executive Relationship Owner for Yes Lifecycle Marketing, and performs the function of client partner for Yes Lifecycle Marketing's key accounts. With over 16 years experience in interactive marketing, with focus in the areas of retail, CPG and the financial services industries, Christy has a broad base of cross-channel knowledge to share with clients and team members. Since joining Yes Lifecycle Marketing 9 years ago, she has managed teams supporting the brand's major accounts and is the force behind some of the largest account growth and client ROI. She is well-versed in Yes Lifecycle Marketing's products and services, and her key partnerships have included eBay, Visa, HP, Coca-Cola, U.S. Bank, Nationwide Insurance, Apple and Disney. She was also a principle project manager for the launch of Gifts.com retail website, while working for Readers Digest. Christy has enjoyed being a board member for the Portland, OR chapter of the Association for Women in Communications, and is an alumnus of Portland State University’s Extended Studies program, with an emphasis on project management.

Sal Pecoraro

Vice President of Marketing Technology & Support

In his role as Vice President of Marketing Technology & Support, Sal is engaged in managing a corporate-wide product vision and strategy to create and maintain leading-edge marketing products and services that are consistent across all divisions. He is known throughout the industry for his consultative approach to identifying solutions for clients’ database marketing and data processing needs. He expertise includes: -Support to qualify opportunities -Consultative strategic recommendations on technology, data content and data processing -Product presentations and demos in person at client meetings or via Webex web conferencing -Solution design -Product marketing, product collateral and trade shows -Strategic advantage intelligence over competitive products -Support for questions and written RFP responses -Sales team product and industry training sessions Sal has been with Yes Lifecycle Marketing for over 14 years and has over 28 years experience in the database marketing and data processing industry, including marketing database applications, NCOA and data hygiene processing, list processing, creative/print production, and consultative services. In addition, he is a member of the Direct Marketing Association, the Forrester Technology Marketing Council Leadership Board, and The Data Warehousing Institute.

Paolo J. Pepe

Sr. Account Manager, Client Services

Paolo is an Account Manager for Yes Lifecycle Marketing with over 7 years of experience in client service and digital marketing. At YLM Paolo works closely with clients across multiple industries to grow their businesses. When he’s not providing strategic insights and industry best practices to his clients, you can find Paolo searching for dinner inspiration at the local farmer’s market.