Our People

Leadership Team | Meet the Family

Our Customer Experience Experts

Our greatest asset is our people. Collectively, these marketing and customer experience experts bring experience unmatched in our industry. And our greatest strength is the ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are collaborative, optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.

Meet the Team

Kristin Pirazzini

Director, Digital Products

Kristin Pirazzini started her career as a multichannel digital designer and e-commerce expert, growing her expertise over 12 years with both B2B and B2C marketers. She has held multiple email marketing management roles focusing on email program success, retention and acquisition, KPI's, customer contact strategy, automation, and deliverability, which has allowed her to gain knowledge of many ESPs and multichannel platforms. Now based in our San Francisco office, Kristin loves to share her extensive product and marketing experience with prospective clients as well as her rad co-workers. Kristin lives in Berkeley where she enjoys hiking, baking, cheering on both Wisconsin and Bay Area sports teams, writing for her blog, and chilling with her husband and cats.

Lance Rashford

Account Manager

With over 10 years of marketing experience, Lance is managing client accounts and providing technical and strategic guidance to help them optimize their marketing efforts and develop effective acquisition programs. Lance loves to snowboard and trail run though he spends most of his free time picking up after his two small children.

Travis Rice

Art Director

In 1999 Travis entered the design field and has been with Yes Lifecycle Marketing since 2007. Through the majority of his tenure, he's been the primary designer for HP's Consumer Direct Store. Travis has earned art and design degrees from University of Arkansas, Pacific Northwest College of Art, and Portland State. Though he's been in Portland for 15 years, he still gets back to the South to bend corners in his old Malibu.

Nicole Rolek

Account Director, Client Service

Nicole is currently an Account Director, Client Services in the New York City office. Nicole has 10 years of experience in direct marketing in both the B2B and B2C spaces working with various clients to manage and enhance their digital marketing campaigns. She is a strategic marketer, with a passion in expanding clients’ online marketing programs and fueling their growth. Nicole has a Bachelors of Science degree in Marketing and Management from Babson College.

Robyn Rosenbaum

Account Manager

Robyn is an Account Manager, Client Services working out of New York City, NY. She has over 5 years of experience in Account Management as well as 3 years of experience in Project Management. She has worked with several Fortune 500 technology clients across various industries assisting with their strategic business initiatives. Robyn has a passion for partnering with her clients to optimize their overall experience with Yes Lifecycle Marketing. She strives to enhance marketing programs by developing solutions that resolve the needs and goals of her clients. In her free time, Robyn studies health and nutrition and enjoys being as active as possible.

Cheryle Ross

Senior Marketing Strategist

Cheryle has nearly 15 years of experience spanning multiple digital marketing disciplines, with a strong emphasis on eCommerce, email marketing, and display advertising. She’s passionate about the customer experience and injecting a little bit of fun into everything she does. Prior to joining Yes Lifecycle Marketing, Cheryle worked for a wide range of organizations including Xerox, WebTrends, Lucy Activewear, and InFocus.

Kris Sakaluk

Sr. Analyst, Intelligence Products

As a key analyst within Yes Lifecycle Marketing's Intelligence Products team, Kris is constantly engaged with marketers of all shapes and sizes, and is constantly helping them build and execute effective marketing strategies. Kris’ abilities to help Intelligence Products customers maximize their reachable audiences successfully and grow across the various social channels has left him an integral part of Yes Lifecycle Marketing's Intelligence team.

Julie Salles

Senior Account Manager

Julie joined the Infogroup family in 1998. Throughout the years, Julie has always managed accounts in the B2B and consumer services industries. In 2016, Julie joined the Yes Lifecycle Marketing family and is now a Senior Account Manager. Each day she looks forward to growing her relationship with her clients. Through dedicated service and analysis, Julie helps marketers in various industries achieve their email marketing goals. In her free time, Julie enjoys photography, traveling around the world, learning different languages, and listening to music.

Gurjit Sandhu

Senior Marketing Specialist

Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yes Lifecycle Marketing to spearhead multi-channel communications that highlight product innovations in email marketing.

Kathleen Schaefer

Analyst, Intelligence Products

Kathleen Schaefer is an Analyst on the Intelligence Products team at Yes Lifecycle Marketing. On a day to day basis she works directly with digital marketers to help them understand the performance of their email marketing efforts ranging from sender reputation and deliverability to analyzing competitor data and providing strategic recommendations. Previously, Kathleen taught web design courses at Fanshawe College and managed the corporate college website as their Web Content Manager. With diplomas in graphic design and digital marketing, she has experience with numerous touch points within the digital marketing industry.

Greg Schramm

Director, Product Experience

Pragmatic. It’s a term that is often used to describe Greg’s approach to product management. Individuals and organizations are often distracted by one-off requests, hot trends or changing prioritizations. Understanding the product market and focusing on the long-term product objectives rather than noise are how winning products are delivered. Working at Yes Lifecycle Marketing has been a wonderful opportunity as the organization is committed to a shared vision of our marketing platform. Over the last 6 years, I’ve had the privilege of working with some outstanding engineers and product managers. I look forward to bringing more customer focus and input into our product roadmap as Yesmail360 and Yesmail360i mature.

Tiffany Schroeder

Senior Account Manager

Tiffany is a Senior Account Manager, Client Services working out of Atlanta, GA. She has over 5 years of experience in email marketing as well as over 3 years of experience with loyalty and CRM programs in the CPG industry. She has worked with a variety of clients across a wide range industries. Tiffany has a passion for enhancing the user experience and working to ensure marketing programs remain relevant and engaging for consumers. Tiffany has a Bachelor’s degree in Journalism and Mass Communication (A.B.J.) from the University of Georgia and enjoys her other career as a mother of two.

Anshul Sharma

Sr. Analyst, Intelligence Products

Anshul Sharma is Intelligence Products Analyst at Yes Lifecycle Marketing. His background lies in Economics as well as Marketing Analytics. Along with his love for sports (namely basketball, football, baseball, and of course hockey) Anshul is also a huge movie buff.

Pankaj Sibal

Technical Lead

Passionate about technology, Pankaj Sibal is a Technical Lead with Yes Lifecycle Marketing, responsible for supporting and charting the technical roadmap for a number of Yes Lifecycle Marketing products. A seasoned Enterprise Application Developer and an avid Architect, Pankaj employs his wide experience and knowledge to support and constantly optimize Yes Lifecycle Marketing's products resulting in improved client experience. Before joining Yes Lifecycle Marketing, Pankaj had the opportunity to work in global organization like IBM and Oracle catering to prestigious clients such as Barclays, Airtel and Telus.

Jim Slavik

Tech Support Engineer

Jim has over 12 Years of diverse professional experience in Software Development and QA. At Yes Lifecycle Marketing, he collaborates with clients to customize Yes Lifecycle Marketing's cross-channel application according to their unique marketing objectives and functional requirements. Prior to Yes Lifecycle Marketing, Jim has worked at Sequent Computer Systems and IBM.

Kimberly Snyder

Sr. Marketing Strategist

As a Sr. Marketing Strategist at Yes Lifecycle Marketing, Kimberly helps clients develop and optimize best in class customer marketing communication strategies. She creates robust omni-channel program visions, capturing the customer experience and leveraging customer data, to create personalized and relevant lifecycle strategies. She applies her vast marketing experience, running multiple IR500 programs, to propel clients program KPIs quarter over quarter. Follow her on twitter @kimberlysnyder

David Stodd

Business Services Consultant

Dave has over a decade of experience in the email marketing space. In between was a stint as a Loan Officer with Flagstar Bank. Prior to @Once (Yes Lifecycle Marketing's original form), Dave worked in the Inside Sales Group for a Custom Label manufacturer. His primary role at Yes Lifecycle Marketing is generating and developing Leads for the Sales Team. He answers all incoming web inquiries and also reaches out to those who download information. Dave holds a Bachelor’s Degree in Graphic Design from Oregon State University and remains a passionate Beaver fan and is reborn artist-painter-blogger.

Kara Sutton

Technical Email Manager

Kara Sutton is a Technical Email Manager at Yes Lifecycle Marketing where she focuses on helping clients and account teams integrate new features, dynamic functions, or use of third-party technology. She is fearless with regards to new technology and is eternally curious about ways to make email automation better for marketers. Kara loves to practice archery on the target range.

John Swinford

Product Owner

Since joining Yes Lifecycle Marketing in May, 2017, John has been focused on bringing the vision for the Yesmail 360i platform to reality. John brings over 20 years of product management experience to the table across a number of verticals. Prior to joining Yesmail, he worked building both data driven direct marketing solutions with TransUnion along with Software as a Service solutions with Uptake, PartsTrader, and CCC Information Services. A lifelong resident of the North side of Chicago, John enjoys music, running, and has been accused of being a Cub fan. John has a Bachelor of Science degree in Marketing from DePaul University.

Vyvy Ta

Analyst, Intelligence Products

VyVy is an Intelligence Products Analyst at Yes Lifecycle Marketing. She attended the University of Waterloo where she earned a Communications Degree, specializing in public and digital communications. She is currently a member of the Project Management Institute and Women of Email. In her spare time, she is a food aficionado and avid traveler. Her latest adventures have led her to China, Japan, Vietnam, and South Korea. She is hoping to focus her traveling towards Europe in the future.