Leadership Team | Meet the Family

Our Customer Experience Experts

Our greatest asset is our people. Collectively, these marketing and customer experience experts bring experience unmatched in our industry. And our greatest strength is the ability to treat our customers the way we would like to be treated: as people—with complex challenges and individual needs. We are collaborative, optimistic, energetic problem solvers. Our clients want more from us than template solutions and impersonal interactions. We know this because we ask.

Meet the Team

Ivy Shtereva

Director of Marketing

As a Director of marketing at Yes Lifecycle Marketing, Ivy is responsible for multichannel strategy and implementation across the email, database, web, and direct marketing channels. She is dedicated to improving the quantity and quality of incoming leads through a combination of quality content, effective communication strategy, and timely follow-up. Ivy is committed to making Yes Lifecycle Marketing the undisputed thought leader in the industry when it comes to executable digital recommendations and has made significant strides to achieving this goal by authoring Yes Lifecycle Marketing's one-of-a-kind quarterly benchmark reports. In her free time, Ivy loves to travel to obscure US destinations to capture the true ‘local taste’ of every state (as long as meat is not involved). She’s an avid Chicago Bears fan and consistently exhibits Bears bias in setting her fantasy football lineups.

Pankaj Sibal

Technical Lead

Passionate about technology, Pankaj Sibal is a Technical Lead with Yes Lifecycle Marketing, responsible for supporting and charting the technical roadmap for a number of Yes Lifecycle Marketing products. A seasoned Enterprise Application Developer and an avid Architect, Pankaj employs his wide experience and knowledge to support and constantly optimize Yes Lifecycle Marketing's products resulting in improved client experience. Before joining Yes Lifecycle Marketing, Pankaj had the opportunity to work in global organization like IBM and Oracle catering to prestigious clients such as Barclays, Airtel and Telus.

Jim Slavik

Tech Support Engineer

Jim has over 12 Years of diverse professional experience in Software Development and QA. At Yes Lifecycle Marketing, he collaborates with clients to customize Yes Lifecycle Marketing's cross-channel application according to their unique marketing objectives and functional requirements. Prior to Yes Lifecycle Marketing, Jim has worked at Sequent Computer Systems and IBM.

Kimberly Snyder

Sr. Marketing Strategist

As a Sr. Marketing Strategist at Yes Lifecycle Marketing, Kimberly helps clients develop and optimize best in class customer marketing communication strategies. She creates robust omni-channel program visions, capturing the customer experience and leveraging customer data, to create personalized and relevant lifecycle strategies. She applies her vast marketing experience, running multiple IR500 programs, to propel clients program KPIs quarter over quarter. Follow her on twitter @kimberlysnyder

David Stodd

Business Services Consultant

Dave has over a decade of experience in the email marketing space. In between was a stint as a Loan Officer with Flagstar Bank. Prior to @Once (Yes Lifecycle Marketing's original form), Dave worked in the Inside Sales Group for a Custom Label manufacturer. His primary role at Yes Lifecycle Marketing is generating and developing Leads for the Sales Team. He answers all incoming web inquiries and also reaches out to those who download information. Dave holds a Bachelor’s Degree in Graphic Design from Oregon State University and remains a passionate Beaver fan and is reborn artist-painter-blogger.

Kara Sutton

Technical Email Manager

Kara Sutton is a Technical Email Manager at Yes Lifecycle Marketing where she focuses on helping clients and account teams integrate new features, dynamic functions, or use of third-party technology. She is fearless with regards to new technology and is eternally curious about ways to make email automation better for marketers. Kara loves to practice archery on the target range.

John Swinford

Product Owner

Since joining Yes Lifecycle Marketing in May, 2017, John has been focused on bringing the vision for the Yesmail 360i platform to reality. John brings over 20 years of product management experience to the table across a number of verticals. Prior to joining Yesmail, he worked building both data driven direct marketing solutions with TransUnion along with Software as a Service solutions with Uptake, PartsTrader, and CCC Information Services. A lifelong resident of the North side of Chicago, John enjoys music, running, and has been accused of being a Cub fan. John has a Bachelor of Science degree in Marketing from DePaul University.

Vyvy Ta

Analyst, Intelligence Products

VyVy is an Intelligence Products Analyst at Yes Lifecycle Marketing. She attended the University of Waterloo where she earned a Communications Degree, specializing in public and digital communications. She is currently a member of the Project Management Institute and Women of Email. In her spare time, she is a food aficionado and avid traveler. Her latest adventures have led her to China, Japan, Vietnam, and South Korea. She is hoping to focus her traveling towards Europe in the future.

Jen Tabbal

Senior Content Director

Jen Tabbal is a Senior Content Director with YLM and has been working in email marketing since the days of extravagant IPO parties. She loves both the left brain and right brain aspects of digital marketing. In her spare time, Jen is an avid traveler and cook and her idea of a perfect vacation involves eating her way through the Italian countryside.

Cathy Thomas

Business Analyst

Most of Cathy’s work history has been as an Executive Secretary and/or Receptionist. However, she’s always had a “knack” for mathematics and Excel. When she first started working at Yes Lifecycle Marketing, Cathy produced metrics and reports for a number of clients. After some time, her duties gradually evolved to include a larger role in resource training and onboarding.

Sherry Tippery

Senior Account Manager II

Sherry joined the Yes Lifecycle Marketing family in June 2003. Throughout the years Sherry has taken advantage of different opportunities representing the Client Services Organization at Yes Lifecycle Marketing. Starting as an Account Manager, Senior Account Manager and then Account Director building a cohesive team in the Omaha office. She is currently taking on a new challenge as Senior Account Manager ll and works closely with the core account teams that manages the day-to-day client relationships. She offers additional support and consultation to help address and resolve specific client needs.

Steve True

Director, Digital Products

“I am lucky enough to be a part of the team on the ground floor, helping design and develop our latest cross channel campaign management platform, Yesmail360i. I am excited to share the platform with prospects and clients alike to showcase how a single view of their customers can help solve their marketing challenges. At my core I am a data geek who gets excited about easy access and visualization to endless data sources that can drive the personalization and targeting of digital deployments. By supporting new business opportunities I get to travel all over the globe to showcase this exciting new technology and truly change the landscape of the digital marketing industry. When I am not doing that, I am working my darnedest to raise my one year old daughter and her future sister to be long suffering Cubs fans. I also enjoy a beer and a shot of bourbon on occasion…”

Justin Turner

Account Executive

Justin brings a wealth of experience in the email, social media, campaign management solutions and customer data arena. He uses this knowledge to help marketing organizations optimize their desired outcomes via industry leading solutions and services. Though he's currently residing in Colorado, Justin is a huge Chicago sports fanatic and can be seen cheering on his beloved Bulls and Bears teams when not partaking in his second passion as a personal trainer and group fitness instructor. Justin’s drive for new challenges and experiences is what keeps him active.

Brad Van Der Woerd

VP Professional Services, Intelligence Products

Brad provides global email deliverability leadership and management for Yes Lifecycle Marketing’s Intelligence Products team. His expertise includes providing digital marketing strategies, email deliverability consulting and best practices to a wide variety of Fortune 500 companies including eBay, Visa, Gap, US Bank and many more. Brad holds 10 years of experience within digital marketing and is passionate about team engagement, people development and driving results for clients.

Patricia Victor

Lead Client Services Engineer

Patricia Victor, Chicago Lead Client Services Engineer. Native of Chicago, in college worked for a Marketing firm, followed by 20+ years in the Telecommunication field and now back to Downtown Chicago Marketing tying her technical and creative talents together.

Sue Zabran

Vice President, Production

Sue is responsible for email production, process and quality across the Yes Lifecycle Marketing client base. Continuous Improvement is her mantra. She brings her extensive data, services, and organizational excellence to the Yes Lifecycle Marketing leadership team. Sue is a graduate of the Robert Morris Marketing Program. Prior to Yes Lifecycle Marketing, Sue led the Professional Services team for Alterian. Sue’s client focus and dedication to Marketing Solutions enabled strategic implementations of Alterian software for many of the top Marketing Services Providers. Before joining Alterian, Sue was the Vice President of Marketing Services for TransUnion Credit. She ran a very successful operation that provided data for the country’s top credit grantors. Quality and efficiency have been the pillars on which Sue has built her career.