My experience so far at Yesmail has been wonderful. It’s remarkable to work with great team players that are motivating, outstanding problem solvers, and extremely pleasant on a daily basis.
Chrissy is the Email Manager for Client Services in the NYC office. She has worked in the email marketing industry for 2 years. Chrissy is efficient with the campaign production and approval process. She is responsible for the accuracy on-time launches of all email campaigns. Chrissy has over 15 years’ experience in Client Services and holds an AAS in Computer Technology from LAGCC.
Production Support Supervisor, Platform Solutions
Yesmail engenders an atmosphere that encourages collaboration among the different business units. Every day is a new opportunity to work with co-workers around the world to improve our offerings and push our technology to new limits.
David joined a precursor to Yesmail in August 1996 and has seen many changes in the intervening years. He moved from Technical Support to Email List Management, then to his current position as a Client Services Engineer. With over 10 years of experience in Email Marketing, he has seen it progress from an interesting way to engage customers to a must have engagement process for almost all businesses. This background gives David a wide perspective of the email engagement stream and provides him with insight that he uses daily to improve the service that Yesmail provides to our clients.
VP, Client Management and Services
Sumit Bhalla brings over 15 years of integrated sales, marketing and CRM delivery experience to his current role as Vice President of Client Management and Services for Yes Lifecycle Marketing. Sumit leads a team that manages strategic Yes Lifecycle Marketing relationships across services, delivery and thought leadership.
Previously, Sumit was Senior Director for Merkle's Insurance and Wealth Management vertical. Sumit led a team that managed relationships with clients such as AARP, Travelers Insurance, Aetna, Independence Blue Cross, 21st Century, Liberty Mutual, T.Rowe Price, Lincoln Financial and CUNA Mutual.
Prior to Merkle, Sumit was Director of Marketing Systems for Liberty Mutual’s Personal Market. In this role, Sumit had responsibility for the strategic development of sales, marketing, and service technologies across the agency, call center, Internet, and third party channels. Sumit managed a staff comprised of project managers, business analyst, consultants and external vendors.
Prior to Liberty Mutual, Sumit was a Principal Consultant in SAS Institute’s Customer Intelligence Practice. Previous to SAS, Sumit held consulting and management positions at Xchange and IBM Global Services serving across multiple industries.
Sumit holds a B.S. in electrical engineering from Worcester Polytechnic Institute (WPI)
There is always an opportunity around the corner. It could be anything from learning a new application to improving processes. At Yesmail, challenges are unexpected opportunities.
Misty Boaz is a Product Owner who has a passion for process improvement and implementing solutions to business problems. Misty received her bachelor’s degree in Software Engineering from University of Phoenix and is always ready for a challenge.
Vice President, Marketing Strategy & Insights
Lynne brings over 20 years of experience in database /
online marketing, marketing
analytics and consulting to her role at Yes Lifecycle Marketing. Lynne helps clients identify and address critical trends,
strengths and weaknesses in marketing programs and data. Her experience spans
B2B and B2C environments and several industries including financial services,
pharmaceutical, retail, healthcare, telecom and utility. Lynne’s unique ideas
and approaches have been featured in BtoB Magazine and The Boston Business
Prior to joining Yes Lifecycle Marketing Lynne was VP Wealth Management and
Consulting at Merkle where she held key consulting roles and executed in
discovery sessions, maturity assessments, gap analysis, priority assessments, and
the development of implementation roadmaps. Prior to Merkle, Lynne held senior
leadership positions at Fidelity, One-to-One Interactive and Digitas. Lynne
brings a wealth of knowledge in research, analytics, measurement, and marketing
strategy. She holds a Bachelor of Arts in Economics from West Virginia
University and a Masters in Business Administration from the University of
Vice President, Channel Partners, Infogroup
Dean Brown works closely supporting all Infogroup Business
Units, especially Yes Lifecycle Marketing, by developing and managing strategic
Channel Partner relations. Dean brings over 30 years of sales, marketing, and
strategic alliances expertise.
Prior to Infogroup, Dean was Senior Director of Strategic
Alliances for North America at Adobe where he was responsible for Adobe
Campaign Solution (formerly Neolane) partnerships and led the strategic
direction of the marketing service provider channel. Previous to Adobe, Dean
was Vice President of Strategic Alliances at Neolane, which was acquired by
Adobe in 2013. During that time, Dean led the Americas partner business and
developed strategic partnerships with leading MSPs, agencies and systems
integrators. Before Neolane, Dean was Senior Director Channel Sales at Oracle,
responsible for partner channels and the indirect sale of the RightNow solution
(acquired by Oracle) in North America. While at RightNow, Dean was Vice
President of Channels and responsible for the global service provider partner
Over his career, Dean has also held executive sales and
marketing positions at VMX, IBM, and ROLM.
Vice President, Creative
I love simple things that work. Like a bike for example.That's email – it's simple and it works.
An email design pioneer since 1999, he is the founder of Yesmail’s award-winning Creative Services group (clients include HP, Coca-Cola, At&T, eBay, Kodak, Microsoft, Intel, Warner Bros & many more). Matthew received a Bachelor’s Degree in Marketing from Indiana University and studied Art/Graphic Design at The Pacific Northwest College of Art and the Oregon College of Art & Craft. Matthew was formerly the Creative Director for ThrustMaster, Labtech, Logitech and @Once.
Account Director, Client Services
My favorite part about working at Yesmail is the culture, which embodies from the employee creativity to the innovative technology.
Nicole is currently an Account Director, Client Services in the New York City office. Nicole has six years of experience in direct marketing in both the B2B and B2C spaces working with various clients to manage and enhance their digital marketing campaigns. She is a strategic marketer, with a passion in expanding clients’ online marketing programs and fueling their growth. Nicole has a Bachelors of Science degree in Marketing and Management from Babson College.
Director, Agency Client Services
What impressed me most during my evaluation of Yesmail and continues to do so today is the passion that my fellow Yesmailians have when it comes to customer care, customer relations and customer support. And this passion does not begin and end at the customer facing roles. It is something that is encouraged and expected throughout the organization. In the end, Yesmail’s consistent goal, regardless of team, is customer satisfaction. This, in turn, provides a very positive working environment and makes my job just a little bit easier knowing I have this support behind me.
John brings more than twenty
years of sales and marketing experience to his role as a Yesmail Client
Development Director. John joined Yesmail in December, 2011 after 6+ years at
marketing software provider Alterian. Prior to Alterian, John worked for 7+
years at Experian, a global leader in providing information, analytical tools
and marketing services, where he served in management roles in Account
Management and Service Delivery. Before joining Experian, John worked for 9 +
years at legal publisher Matthew Bender and Company, a Times Mirror Company,
where he served and managed in a number of Sales and Technical Support, and
local and Corporate Helpdesk roles finishing his tenure as Manager of the Times
Mirror & Co. corporate helpdesk.
Based in Albany, NY, John has a
Bachelors of Science degree in Marketing and Management from Siena College,
Chief Technology Officer, Enterprise Solutions
As the Chief Technology
Officer for Enterprise Solutions, Purandar Das is responsible for the
development and implementation of Infogroup’s marketing technology, solution
innovation strategy and its roadmap for technology architecture. In this
capacity he collaborates with Infogroup’s product teams to design and develop
technologies that enhance the company’s high-value data and data as a service
Mr. Das brings with him a deep expertise in
crafting innovative technology solutions aligned with the business goals of
enterprise level clients. He has extensive experience creating solutions for
Big Data— making them actionable in multichannel marketing environments. He
brings this talent to Infogroup, driving the innovative technological
development and infrastructure of the company.
Prior to Infogroup, Mr. Das was Chief Technology
Officer at MobileMessenger, where he was responsible for architecting
technology solutions to align with the company’s business goals. Previous to
MobileMessenger, he was Chief Technology Officer of Epsilon Digital Solutions
after his work as the Senior Vice President of Strategic Database Services at
Purandar has a Masters degree in Mechanical Engineering from Texas A&M
University and a Bachelors degree in Mechanical Engineering from Bangalore
University in India.
I like working at Yesmail because of the laid back atmosphere mixed with hardworking, trusting, and strategic colleagues and clients who keep things interesting and ensure that no two projects are the same.
Justine is currently an Account Manager in the San Francisco office, and joined Yesmail in 2012 after working in customer acquisition for Infogroup’s ITS division for 3 years. She has a bachelor’s degree in Organization Communication and a minor in journalism from California State University, Chico.
Director, Solutions Architecture
Yes! I enjoy working at Yesmail. The company allows you the freedom to make the job your own. The only thing that prevents a person from excelling is their own limiting belief. The “Yes” culture is equally sensitive to people and performance while outside the box thinking is not only accepted, but applauded. The result of employee creativity is building innovative solutions.
Dan came to us from sunny Florida where he
earned his degree from Florida State University. During his time at Yesmail,
Dan has played a key role in understanding and developing the solutions which
meet our client’s requirements. He is continually reviewing client programs in
order to formulate the right mix of solutions to improve and grow cross channel
programs. Dan has always loved to learn how things work! He's a problem solver
that understands the big-picture business goals that drive projects. Dan says,
“A problem is only a tough decision waiting to be made… as it is impossible
until it is not. We should attempt the impossible in order to improve our
Vice President, Communication Strategies
It’s inspiring to spend each day working with such intelligent and collaborative people and amazing brands!
Bryan has 17 years of experience guiding brand marketing and digital strategy for a variety of industries and brands. His background includes nearly a decade with Nike where he was a key player in defining and leading Nike’s digital marketing strategy; directing the team and agencies responsible for industry leading and award winning experiences such as Nike iD and Nike+. Bryan has also led the marketing organization at consumer brands LaCrosse Footwear and the innovative sustainable apparel brand NAU. Beyond brand building and digital work, Bryan also has extensive experience optimizing retail business and customer engagement across media channels, direct stores, e-commerce and with wholesale partners. His consulting experience extends across B2B and B2C clients and has included multiple start-up ventures and work within the non-profit and social responsibility space
Yes Lifecycle Marketing has developed a connected, committed culture. It has an electricity, a drive, a passion, and adrenaline that makes this an exciting and fun place to work. People are not only committed to clients but in fact committed to each other. That infectious commitment spills over into everything we do, making Yes Lifecycle Marketing not only a great place to work, but a place to truly enjoy who you work with.
President, Yes Lifecycle Marketing, Michael brings together three practices –
Yes Data and Technology Services, Yes Agency Services, and Yesmail Interactive
– to provide marketers with an integrated, full-service approach for delivering
relevant marketing messages from a single vendor. This holistic approach aligns
multichannel marketing platforms and data, with analytics and agency services,
giving marketers a single services and technology provider delivering a
unified, complete services model.
Additionally, Michael serves as President of Yes Lifecycle
Marketing’s email services and technology practice, Yesmail Interactive.
Through Michael’s leadership, Yesmail’s technology and innovation teams bring to
market advanced analytic options, market and social intelligence solutions, and
sophisticated trigger tools, to advance the results of clients’ marketing
communication strategies. This relentless pursuit of client satisfaction and
result-driven improvements at Yesmail are now being recognized by our customers
and the marketplace
with the recent win of The Relevancy Group’s The Relevancy Ring – ESP Buyers’
Guide 2014, Gold Customer Satisfaction Award, as well
as being named a leader, in the enterprise sector.
Prior to Yesmail Interactive, Michael was Senior Vice President of
Sales and Marketing for The Americas at Alterian. There he brought together
industry visionaries to define and create a new service model focused on
opening a two-way dialogue with customers through multichannel engagement. The
result of these efforts, the advent of the Customer Engagement Agency, aimed to
provide marketers with a 360 degree view into consumer behavior by integrating
data, and the necessary skills such as analytics, strategy, creative and
technology thus allowing marketers to create individualized dialogs that break
down the silo barriers that exist in today’s traditional service delivery
Before joining Alterian, Michael served as Vice President and General
Manager of the financial services group at Epsilon, a leading relationship
marketing company. Prior to his tenure at Epsilon, Michael was Senior Vice
President of Sales at DoubleClick (formerly Protagona Worldwide) for their
Marketing Automation software solutions. Additionally, Michael was instrumental
in developing what was known as DoubleClick's Ensemble suite for the banking
and insurance industries, and is currently part of the Teradata Relationship
Management suite of tools. Rounding out his experience, Michael held various
sales and consultancy positions at Unisys Corporation, a leading global
technology and services company.
Michael has been a pioneer in relationship marketing over the past
20 years, building a strong reputation of leadership, sales growth and customer
satisfaction. Michael holds a Masters of Arts in Organizational
Leadership from Lewis University and BS in Communication from Illinois State
Manager, Intelligence Products
Kevin’s approach is to become deeply involved in clients needs and expectations. Kevin comes from a detail oriented background with 5 years experience in the digital and print marketing field. Now, a 2 year veteran at Yesmail with the Deliverability team Kevin's ability and passion for attention to detail and trending patterns has excelled him into the multiple platforms Yesmail supports. As the dedicated Market Intelligence analyst Kevin has a strong background in email-centric clients.
Chief Data Officer, Infogroup
Matt Graves is Infogroup’s Chief
Data Officer. He oversees all data assets of the company including data
operations, data platform, and the expanding capabilities around the Infogroup
Data Axle ™, which connects information hubs across proprietary and third party
Mr. Graves has been with Infogroup
for over 5 years in senior roles within Infogroup Data, Corporate Strategy,
Sales and Sales Operations. He was instrumental in streamlining and
establishing the quality and accuracy of Infogroup’s data verification process.
Before joining Infogroup, he worked
at PayPal in various leadership positions where he was responsible for ensuring
prioritization and delivery of ROI for all global operations projects. He led
the global expansion organization focused on setting up operations centers in
emerging markets. He also managed international product support teams with
operations in Shanghai, Philippines, Dublin, and Vancouver.
Prior to PayPal, he worked as a
management consultant and program manager for Ebay Inc., Comcast and Fujitsu to
implement global projects and operation centers worldwide.
Mr. Graves holds a bachelors degree
in Advertising from the University of Nebraska-Lincoln and an MBA from Regis
Technical Lead, CS Engineering
Why did I want to work for Yesmail Interactive? There were two main factors. One was the opportunity to tackle new challenges within a new area of focus (Digital Marketing). The second was the opportunity to further grow my talents and skillset in such a dynamic work environment. Getting to work with such great people on a daily basis turned out to be an added bonus.
Robert has over 15 years
of experience providing technology solutions within the marketing industry,
mostly in the Direct Mail and Database Marketing spaces. These days his focus
is on applying innovative technology solutions to the realm of Digital Direct
Robert joined Chicago's
Yesmail team, coming onboard as a CSE, in January 2013. Robert is passionate
about technology and loves to solve problems through the design, development
and implementation of elegant software.
Robert believes in the
philosophy of continuous improvement and is always looking to learn something
new. He strives to be a better developer today than he was yesterday; always
seeking to apply lessons learned to his day-to-day work. He prides himself on
having an "intrapreneurial" spirit and attempts to push boundaries
and smash the status-quo in order to drive internal processes and technologies
used forward; all this in an effort to help ensure we remain leaders of our
Vice President, Product & Technology
I enjoy helping customers address their complex marketing challenges by creating and implementing progressive solutions.
Dan Hall leads Yesmail’s Product and Technology organization and is
responsible for Product, Deliverability, and Client Services Engineering. His team works with our clients to maximize the
effectiveness of their marketing programs by helping
them deploy effective solutions to
create lasting relationships with their customers, and achieve higher marketing
Dan previously served as Sr. Director Analytics at Time Warner
Cable where he improved the measurement and effectiveness of marketing
programs. Prior to that, he was with Alterian, most recently as VP Global
Business Solutions leading the design and implementation of Marketing Database
Vice President, Strategy & Insights
Dana Hayman joined Infogroup in July of 2011 to spearhead the
growth and development of our Strategy &
Insights practice from his office in Dallas, Texas.
With over ten years consulting experience helping Fortune 500
marketing organizations leverage their data and analysis to make strategic
marketing decisions, Dana specializes in helping clients identify and
prioritize marketing opportunities, set marketing objectives and strategies,
allocate investments, and create ROI-focused database marketing plans.
His innovative ideas and approaches in CRM and database marketing have been
featured internationally in various publications including Strategy &
Leadership, Ad Age and Northwestern University’s Journal of
Integrated Marketing Communications.
Prior to joining Infogroup, Dana was SVP of Strategy &
Analysis at ClickSquared, SVP of Strategic Consulting at Epsilon, and VP of
Strategic Business Analysis and CRM at Targetbase Marketing. Dana has
also led client-side CRM practices.
Dana holds a Master Marketing Research degree from the
University of Georgia and BS (Marketing) degree from the University of Maine.
For someone who loves to swing for the fence, starting a major project is always exhilarating. Getting to start one within days of being hired is a big hit or miss opportunity but it turned out to be a tremendous learning experience that I would have been hard pressed to find elsewhere. I love that Yesmail is a place where you can reach outside your depth and really see what you can accomplish.
Placing a definition around art is always a subject of debate, but Gregg likes to think that we can all agree that whatever we see art in (be it a painting, in design, or even an athletic activity) there is always something special that distiguishes it. That “something special” has no formula, but trying to find it in design and in fencing has been the direction the last several years of Gregg's life has followed. He has no problem imagining that his interests will continue on in that direction for many more years.
Account Executive OS
One of my favorite Yesmail Experiences was in Istanbul kicking off the Coca-Cola global CRM program. We got to meet global marketers from Coke in every region of the world, and our team really came to together to deliver.
Matt has been with Yesmail since January 2005 as a result of Yesmail's acquisition of @Once. Matt served as Senior Director of Business Development for @Once for 6 years, and prior to that, was Director of Business Development for Agency.com. Matt began his career working in sales and account management for MCI Communications after graduating from Oregon State University and spending a year working in Osaka, Japan, for Osaka Computer Corporation.
My favorite Yesmail experience thus far has to be the time I was able to travel to London and work out of their offices. The flexibility given to our team members is truly unmatched and the global experience I’ve gained through my time here is something that is truly valuable.
Carol is currently an Account Manager from the NYC office working on a number of clients from various backgrounds, ranging from cosmetics to the restaurant industry. She has gained experience through a number of Social Media internships throughout college as well as starting off her career in Marketing Research, prior to joining the Yesmail team. Carol is a graduate from Rutgers University with a BSc in Marketing and a BA in Art History.
SVP of Sales, Yesmail
A number of us have been with the company for over a dozen years, and it’s exciting to see we still have the same passion and enthusiasm as the talented people coming aboard to help us build on our client successes.
As SVP of Sales, John Hollands
leads global sales for Yesmail, the email service provider within Yes Lifecycle
Marketing. His goal is to help sophisticated marketers understand how a
holistic approach to data, technology, and services can help them advance their
cross-channel marketing programs. John has been with the company since 2005, as
a result of Yesmail's acquisition of @Once, an ESP who launched the email
programs of such companies as Nike, Nintendo, and Warner Bros. John
served as @Once Director of Business Development for 5 years.
Senior Marketing Strategist
My favorite part about Yesmail is my coworkers. The people here are dedicated, hard working, and yet fun to be around. Also, it’s exciting work with such a variety of brands and industries. There’s never a dull moment!
As Senior Marketing Strategist, Marie provides strategic consultation and insight for Yes Lifecycle Marketing clients, and has created marketing strategies for various companies including Coca-Cola, HP and U.S. Bank. With over fifteen years of experience in the digital marketing space, she is passionate about developing strategies that deliver a complete brand experience while supporting long-term consumer engagement. Marie has also spearheaded the development of mobile reporting and analysis for the organization by designing new ways to track and measure mobile engagement. In addition, she has co-authored the Yesmail Email Marketing Compass, a quarterly benchmark report resulting from the analysis of over 5 billion emails sent across 20 industries.
Chairman and Chief Executive Officer, Infogroup, Parent of Yes Lifecycle Marketing
Mr. Michael L. Iaccarino is Chairman and CEO of Infogroup, a leading provider of high-value data and multi-channel marketing solutions delivered in real-time and used by small businesses and enterprise brands. Mr. Iaccarino has served as a Director of Infogroup since 2010. In 2011, he assumed the role of Chairman and CEO.
Mr. Iaccarino served as the President and Chief Executive Officer of Mobile Messenger from 2009 to 2011, establishing the company as one of the dominant mobile technology players in North America. Prior to joining Mobile Messenger, he was Chief Executive Officer of Epsilon from 2001 to 2009, transforming Epsilon into one of the United States’ leading database marketing companies. Epsilon achieved a more than threefold growth in revenue and a sixfold increase in EBITDA under his leadership.
Mr. Iaccarino also served as Epsilon’s Chief Financial Officer from 1998 to 2001, playing a crucial role in the spin-out of Epsilon from American Express and where he led a nearly 400% increase in revenues during his tenure. Before Epsilon, Mr. Iaccarino was a Senior Manager at PriceWaterhouseCoopers and the Corporate Controller at Summit Technology after having started his career at KPMG’s High Technology practice. He has extensive experience in mergers and acquisitions activity and in turnaround situations. Mr. Iaccarino holds a B.S. in Accounting and English from Boston College where he graduated magna cum laude and is a former Certified Public Accountant.
I like working at Yesmail because of the people and the communication. We have fantastic clients, savvy vendors and wonderful team members in every department. No one is afraid to voice their opinion when they have less-than-positive feedback about a product or a feature. I am happy that someone took the time to explain what’s bugging them instead of remaining quiet. Open communication strengthens relationships.
After a brief career in hospitality management, I joined the company at the tail end of the dot-com boom in 2000, serving as a reply-handler (aka Customer Advocate), then as Technical Support, and from 2008 as a Product Manager, always seeking to represent the voice of the customer in each capacity.
Senior Vice President of Sales
Kelly supports our large enterprise clients with a wealth of
industry experience across both B2C and B2B solutions. She is the former SVP of
Merkle, where she spent eight years deploying a
vertical strategy that drove sales for the company from $50 million to $250
million. She was also instrumental in the implementation of their client
management strategy to deliver multi-faceted solutions to clients. After
Merkle, Kelly joined Jigsaw’s salesforce to launch their field sales
organization, focusing on B2B companies with over 5,000 employees.
Vice President, New Business Development
Christopher Kies is responsible for providing strategic
insight to his clients to help grow their business. His background includes
over 20 years of business development experience most notably being
instrumental in selling and delivering strategic technical solutions for
clients in the Financial Services, Manufacturing, Healthcare, Publishing and
Retail verticals. His expertise is focused on integrating and leveraging
customer touch points and business intelligence strategies to drive ROI.
He is passionate about understanding all aspects of a client’s business
including marketing, sales and user experience to drive actionable results.
Chris has also held positions with HP, AT&T Consulting and Gartner.
Director Agency and Business Development
Our industry is changing rapidly, especially with the requirement for marketers to deliver relevant messaging to their customers. Yesmail is ahead of the curve on making this a reality and it’s exciting to be a part of that.
Director Agency and Business Development – Yes, The Agency. Kristin Kleweno is part of the Yes, The Agency Leadership team. Her current passion is helping build an innovative and unique service agency that provides strategic marketing and business consulting. Prior to the business development role, Kristin served as Director of Strategic Services and as a Sr. Interactive Strategist providing strategic services, best practices consulting, and campaign planning and analysis to key clients and across all industries. She has as strong background in CRM and interactive strategic marketing & communications plans –driving engagement and conversion rates of online and offline prospects and customers. Prior to Yesmail, Kristin held Marketing, CRM and Management positions with IBM/Sequent and several high tech start ups. Kristin holds a B.B.A. from University of Texas, Austin.
Managing Director, Yesmail
As managing director, Ed is responsible for the Yesmail Interactive division of Yes Lifecycle Marketing. His global team delivers on Yesmail’s promise to our customers daily by providing strategic insight, in-depth product knowledge and operational support. Prior to joining Yesmail, Ed was with Aprimo as Director of Multichannel Campaign Management Practice and Director of the Centers of Marketing Excellence. He also held Professional Service leadership positions at DoubleClick, Protagona and Allstate Insurance Company.
Senior Client Services Engineer
I like solving problems and challenging myself to seek new and innovative ways to help our clients. Being able to this every day, plus the flexible working environment and supportive peers are just a few of the reasons of why I enjoy being a part of Yesmail.
Tim is excited to be with Yesmail for over 6 years now as a Senior Client Services Engineer. He holds an MS degree in Computer Science and is a veteran of the IT industry for over 20 years. In his spare time, Tim enjoys playing tennis and target shooting.
Vice President of Sales, Eastern region
Developing close client relationships and being such an integral part of their success, provides continual excitement for me.
Jordan has been with Yesmail since November 2004, responsible for establishing and developing Yesmail’s client relationships, including negotiating contract terms, and on-going client retention. As one of the first Yesmail employees in the New York office, Jordan has played a key role in building out the Yesmail East Coast footprint, which now boasts over 40 employees. Originally starting in an Account Management role, Jordan has held various Business Development roles and is now the Vice President of Sales, managing the Eastern region. Jordan attended Indiana University.
Sr. Account Manager
Amy is a Sr. Account Manager for Yesmail with over six years of experience in digital marketing and customer acquisition in both B2B and B2C. At Yesmail, Amy is the main point of contact for a number of major clients and focuses on enhancing their digital marketing campaigns, and executing new initiatives to drive result. She is a critical thinker, driven by her desire to create a successful client experience and grow online marketing programs. Amy has a B.B.A from Kent State University with minors in Marketing and International Business.
Chief Operating Officer, Enterprise Marketing Solutions
is Chief Operating Officer of Enterprise Marketing, for both Infogroup
Targeting Solutions and Yes Lifecycle Marketing. His teams are responsible for
leveraging integrated marketing, data, insight resources and technology
solutions to drive improved marketing ROI for enterprise clients that deliver
David spent 15 years at Epsilon, a
leading marketing services provider, as President of Purple at Epsilon. While at Epsilon,
David was responsible for managing their agency, strategic consulting, and
analytic businesses. During his
tenure there, he was part of the leadership team that successfully grew the
company from $20mm to over $500mm in annual revenue.
Prior to Epsilon, David worked for
seven years for Westvaco in the operations management group. He received
his BBA from the University of Georgia in 1981, and his MBA from Mercer
University in 1992.
I enjoy working at Yesmail because there’s always something new to be learned and fresh ideas to be implemented. The Yesmail team is dedicated to our clients and I take pride in the high-quality, unsurpassed service we provide across various marketing channels
Michelle is currently an Account Manager, Client Services in the Pearl River, NY office. She works on a number of various accounts ranging from large publishing firms to customized retail brands. Michelle has been with the company for 3 years and is a vital Yesmail team player. Michelle is a graduate of Saint Thomas Aquinas College in Sparkill, NY where she earned her Bachelor’s degree in English & Communication Arts.
VP Client Services Engineering
Paul has 15 years experience putting data to work. For 5 years at Yesmail, the data has been helping customers drive more relevant, timely marketing campaigns. Prior to joining Yesmail, Paul worked at the forefront of real-time data exchange. He led integration initiatives for Fortune 500 companies including JP Morgan Chase, GE, Motorola, Baxter Healthcare, and International Paper. He has an Electrical Engineering degree from the University of Illinois in Champaign.
Senior Account Manager
"There are a number of reasons why I like working at Yesmail but the main reason, the people. Having a strong team like we do in Pearl River has helped us keep clients for years. The team is always willing to step in and help out when needed. You don’t see that in a lot of places!! Always knowing that there is a strong team that has my back is why I like working at Yesmail each day.”
David has been with Yesmail for over 11 years. He has a number of clients that he still works with today that he has been working with since his first day. David has a degree in Marketing and a Minor in Management from York College of PA. Currently he works out of his home in Dunmore, PA, a small town in Northeast Pennsylvania outside of Scranton.
Working in New Solutions team is exciting and challenging as it needs to deal with new client every day. The work is of immense pleasure once you see a happy client after the project is executed and client goes Live. Yesmail culture especially in our group is very open and provides us opportunity to excel in our profession. This kind of experience really makes you work and enjoy at Yesmail everyday.
Vikas works at Yesmail as Team Lead in Client Services Engineering group in Atlanta office since Oct 2009. His work is in the New Solutions team where we launch new clients on Yesmail Enterprise application. His day to day deals with capturing business and technical requirements to execute and launch the client on Yesmail Enterprise application. When not launching clients, Vikas is happily married and has two sons who keep him busy once he reaches home. Vikas loves watching movies and listening music in his free time.
Executive Relationship Owner
Being part of the Yesmail team, there is always something new to pique and/or satisfy my curiosity. Partnering on our clients' marketing programs, we can watch the experience unfold for their customer, push the boundaries of innovation, and share in their successes. It provides a breadth of opportunity to employ marketing strategy and tactics, and watch what happens then learn and innovate all over again. With a solid platform & technology, and best-in-class agency services, the potential for outstanding client partnership is more than possible.
Executive Relationship Owners are an adjunct to client services where we specialize in key client affiliations and major client partnerships. Being able to expand on our relevance, breadth of service and stickiness with our clients is my goal. Whether I'm driving a contract renewal, leading account planning or launching new business, I look to deliver results, share knowledge and improve our value to our clients.
Christy is an Executive Relationship Owner for Yesmail Interactive, and performs the function of client partner for Yesmail's key accounts. With over 16 years experience in interactive marketing, with focus in the areas of retail, CPG and the financial services industries, Christy has a broad base of cross-channel knowledge to share with clients and team members. Since joining Yesmail 9 years ago, she has managed teams supporting Yesmail's major accounts and is the force behind some of the largest account growth and client ROI in Yesmail history. She is well-versed in the Yesmail product and agency services, and her key partnerships have included eBay, Visa, HP, Coca-Cola, U.S. Bank, Nationwide Insurance, Apple and Disney. She was also a principle project manager for the launch of Gifts.com retail website, while working for Readers Digest. Christy has enjoyed being a board member for the Portland, OR chapter of the Association for Women in Communications, and is an alumnus of Portland State University’s Extended Studies program, with an emphasis on project management.
Vice President, Marketing Technology and Support
In his role as Vice President of Marketing Technology & Support, Sal is engaged in managing a corporate-wide product vision and strategy to create and maintain leading-edge marketing products and services that are consistent across all divisions. He is known throughout the industry for his consultative approach to identifying solutions for clients’ database marketing and data processing needs. He expertise include:
- Support to qualify opportunities
- Consultative strategic recommendations on technology, data content and data processing
- Product presentations and demos in person at client meetings or via Webex web conferencing
- Solution design
- Product marketing, product collateral and trade shows
- Strategic advantage intelligence over competitive products
- Support for questions and written RFP responses
- Sales team product and industry training sessions
Sal has been with Infogroup/ Yes Lifecycle
Marketing for over 14 years and has over 28 years experience in the database marketing and data processing industry, including marketing database applications, NCOA and data hygiene processing, list processing, creative/print production, and consultative services. In addition, he is a member of the Direct Marketing Association, the Forrester Technology Marketing Council Leadership Board, and The Data Warehousing Institute.
Managing Director, Yes Agency Services
I really appreciate how client-focused everyone is here -- it is clear that there is no question at about what is most important to our success. Clients first.
Mike Penney leads the development and expansion of professional services
and centers of excellence across Yes Lifecycle Marketing. These highly
specialized centers of excellence address Yes Lifecycle Marketing clients’
increasing demand for integrated solutions. Mike’s strategic perspective
is formalizing and developing centers of excellence that position
Yes Lifecycle Marketing with a level of service unmatched in today’s
Email Manager II
I chose to work at Yesmail because it is a company that allows each individual to thrive; accentuating strengths while contributing in a team environment.
Cord joined Yesmail as an Email
Manager II in the Chicago office, helping a range of clients manage the
production of their campaigns large and small. His past experience
includes seven years in in the music industry, serving as a Producer, Artist
Manager, Engineer and Studio Manager based in Nashville, TN. Having
worked with both marquee clients like Warner Music, Sony/ATV, and BMLG, as well
as independent artists and songwriters alike, he understands that clients’
needs and expectations can vary greatly. Cord is driven by creating a
unique and successful client experience through detailed work and producing
Director, Digital Products
The first eight years of my background were on the client side, initially in graphic and email design, and then in email marketing management. I'm fortunate to be able to tap into these experiences as Yesmail’s West Coast Director, Digital Products. I am excited to add valuable insight into ways Yesmail can help ease frustrations of prospective clients, and I'm happy to provide a trusted opinion and straightforward look at the smartest, most innovative solutions that Yesmail can offer.
joins Yesmail with over 10 years of experience in Digital Marketing. Starting
her career as the lead email and social media designer for Kohl's in Wisconsin,
she eventually grew from a strictly creative position to take on multiple email
marketing management roles, focusing on email program success, retention and
acquisition, KPI's, customer contact strategy, and deliverability. Now based in
our San Francisco office, Kristin loves to share her extensive product and
marketing experience with prospective clients as well as her rad Yesmail
co-workers. Kristin enjoys running, baking, cheering on the Brewers, writing
for her etsy.com Tumblr blog, and exploring the Bay Area with her husband.
Yesmail provides a team-oriented environment at the cutting edge of the industry. The accelerated project timelines keep my work fresh.
In 1999 Travis entered the design field and has been with Yesmail since 2007. Through the majority of his tenure, he's been the primary designer for HP's Consumer Direct Store.
Travis has earned art and design degrees from University of Arkansas, Pacific Northwest College of Art, and Portland State. Though he's been in Portland for 15 years, he still gets back to the South to bend corners in his old school Chevy.
Sr. Marketing Strategist
I like working at Yesmail because of my smart and witty coworkers. And, let’s be honest, walking distance to just about any kind of ethnic cuisine my heart desires.
Cheryle has nearly 15 years of experience spanning multiple digital marketing disciplines, with a strong emphasis on eCommerce, email marketing, and display advertising. She’s passionate about the customer experience and injecting a little bit of fun into everything she does. Prior to joining Yesmail, Cheryle worked for a wide range of organizations including Xerox, WebTrends, Lucy Activewear, and InFocus. During her tenure at Xerox she created comprehensive multi-channel customer lifecycle marketing programs including welcome, retention and reactivation campaigns.
When she’s not hard at work in her role as Senior Marketing Strategist, Cheryle enjoys travelling, running, and enjoying life in the Pacific Northwest.
Analyst, Intelligence Products
As a key analyst within Yesmail’s Intelligence Products team, Kris is constantly engaged with marketers of all shapes and sizes, and is constantly helping them build and execute effective marketing strategies. Kris’ abilities to help Intelligence Products customers maximize their reachable audiences successfully and grow across the various social channels has left him an integral part of the Intelligence experience with Yesmail.
Gurjit Sandhu has been in digital and direct marketing for over 6 years, delivering marketing and event management solutions in both fast-paced corporate and entrepreneurial environments. Energized by strategic thinking and the power of marketing technology, she collaborates closely with cross functional teams at Yesmail to spearhead multi-channel communications that highlight product innovations in email marketing. Originally from Kuala Lumpur, Malaysia, Gurjit has lived and worked in London and New York City and is now based in Chicago.
Vice President Enterprise Software Development, Data Strategy
The problem with most marketing technology products today is you need to be a PhD to understand and modify the analytics. My goal is to deliver easily actionable insights to the marketer, in the context of the application they work in all day, every day
Keith is responsible for driving product engineering and
innovation for the Yesmail technology platform. For more than 25 years,
Keith has played a key role in bringing new marketing technology products to
market as a product engineer, consultant, product manager, conference speaker
and platform incubation expert. He is well known for his product contributions
at past companies including, SDL International and Alterian. He is often
credited as one of the early pioneers of “actionable analytics” and “train-of-thought”
analysis before they became buzz word phases. His product creations are used by
thousands of marketers around the globe, daily.
Database Administration Manager
My favorite experience was the Yesmail DR event during the great Omaha flood of 2012. While it was a horrible situation for Yesmail and many of us employees, since we practically slept at work on several occasions, the team building and learning experience of this exercise was next to none. The exercise also built relationships and help provide an appreciation for our peers and their responsibilities. While I wouldn't want to do it again, I am glad to have had the experience participating in something extremely challenging, something that was said couldn't be done, and something that stretched everyone's capabilities beyond we all thought was possible.
Database Administration Manager
VP Customer Experience & Communication Strategy
It's uncommon to find such a universally enthusiastic, innovative, and talented group of people under one roof while also being surrounded by the best services and solutions in the market. Yes Lifecycle Marketing is a family, and I'm honored to be a member.
Once a client and true practitioner of Yes Lifecycle Marketing concepts and technologies, Erik joined the team in 2014 because he could not resist the enthusiasm and pure passion for helping others succeed that exists throughout the Yes organization. Erik brings with him a passion for digital transformation and customer experience.
For the past 18 years, Erik has championed marketing and transformation efforts in both the consumer and business to business markets, and in both agency and client-side capacities. Erik has spent the last 14 years client side managing people, product innovation, and marketing strategy, towards the achievement of big audacious goals! His client side efforts have spanned verticals such as financial services at Bank of America, media and publishing at Hanley Wood, and retail for Altrec and Lands' End. Early in his career, Erik worked for award winning teams at Digitas and Hill Holliday, where he helped lead marketing and digital strategies for leading brands such as General Motors, AT&T, TJX and PricewaterhouseCoopers. Erik also dabbled in the exciting tech and .com start-up IPO craze of the late 90's. He holds a BA from St Lawrence University in Canton, NY.
Coming from a highly corporate atmosphere in my previous job, I really enjoy the fresh, energetic atmosphere that is evident at Yesmail as well as the team I am a part of. It is a great place to continue and develop myself personally and professionally, all within an exciting industry that is constantly changing and moving rapidly.
Anshul Sharma is Deliverability Analyst at Yesmail. His background lies in Economics as well as Marketing Analytics. Along with his love for sports (namely basketball, football, baseball, and of course hockey) Anshul is also a huge movie buff.
Product Marketing Manager
I love my team here, at Yesmail. As anyone would attest to, I am the least charming person in the morning and yet somehow I wake up (almost!) excited to go to work. I can’t imagine a more stimulating, supportive and collaborative environment and the fact that we hang out outside of work makes it even better. It is one thing to constantly want to do well to impress your coworkers, and it’s a completely different thing to want to be successful in order to enhance your friends’ efforts.
Ivy has been an instant fit with Yesmail ever since she joined in February 2012. Ivy comes with a background in software marketing and experience on the agency side working with major CPG and service industry clients. She moved to the US to attend Northwestern University and fell in love with the Windy City, the lake, and, yes, the CTA. In her spare time Ivy likes to attend local music festivals, dominate at whirlyball, and most recently, go skydiving and scuba diving.
Senior Vice President, Social & Disruptive Marketing Strategies
I really enjoy being part of an organization that has brought the best and brightest together. Our people have put Yes Lifecycle Marketing at the forefront of innovation in the digital marketing landscape and our clients are excited about what’s coming next.
Best known for bringing a clear
vision to client marketing challenges, Marc brings together the best of
marketing’s left-brained analytics and insights with right-brained creative and
strategy to develop highly effective marketing solutions. Prior to joining
Yesmail Interactive, Marc was a founding partner of Marketing IQ, Inc. and has
held various agency roles. Over the last 16 years, Marc has worked with
businesses ranging from regional non-profits to large multi-national
corporations across a diverse set of industries including General Mills, Miller
Coors, Proctor & Gamble, Prudential Capital Group, Polska Grupa Farmaceutyczna,
Wrigley, Safeway, and Wal-Mart.
Marc has a B.S.B.A. in Marketing
from Ohio State University and a M.B.A. from the University of Notre Dame.
Yesmail provides a platform to constantly enhance and upgrade oneself in this rapidly changing technical environment. We are encouraged to learn and experiment with new technologies and implement the same to better serve our clients. The turnaround time from getting your idea or suggestion all the way to live production environment is fairly fast seldom seen in other organizations. The support and confidence bestowed by my seniors here in Yesmail is unparalleled making it one of the best companies to work for
Passionate about technology, Pankaj Sibal is a Technical Lead with Yesmail, responsible for supporting and charting the technical roadmap for Yesmail Express and Open Time Personalization (OTP). A seasoned Enterprise Applicaiton Developer and an avid Architecht, Pankaj employs his wide experience and knowledge to support and constantly optimize Yesmail's Express and OTP products resulting in improved client experience. Before joining Yesmail, Pankaj had the opportunity to work in global organization like IBM and Oracle catering to prestigious clients such as Barclays, Airtel and Telus.
My favorite Client Project has been evolving the Daily Deals solution for eBay over several years. The growth and success of the program has been a sensational success for the client. Being able to deliver on complicated solutions that make a difference for the client has been a fulfilling part of my career at Yesmail.
Jim has over 12 Years of diverse professional experience in Software Development and QA. At Yesmail, he collaborates with clients to customize Yesmail's email marketing and analytics application according to their unique marketing objectives and functional requirements. Prior to Yesmail, Jim has worked at Sequent Computer Systems and IBM.
Business Services Consultant
The excitement of working in the constantly changing world of Email Marketing, Social Media and Big Data is why I love working at Yesmail. These mediums help stir the real world cocktail that blends commerce, information and entertainment. I mean what’s not to like? I get to work with smart creative people in a collaborative respectful environment and in the weirdest town in America (go Portland). Seriously I’ve worked in a variety of industries and organizations in my career and nothing compares to this industry and/or Yesmail in my view
Dave has over 8 years’ experience in the Email Marketing space in two parts. Three years with @Once (Yesmail’s original form) from 2000-2003 and five years since returning to Yesmail in 2008. In between was a stint as a Loan Officer with Flagstar Bank. Prior to @Once Dave worked in the Inside Sales Group for a Custom Label manufacturer. His primary role at Yesmail is generating and developing Leads for the Sales Team. He answers all incoming web inquiries and also reaches out to those who download information. Dave holds a Bachelor’s Degree in Graphic Design from Oregon State University and remains a passionate Beaver fan and is re-born artist-painter blogger.
Senior Account Manager
I enjoy working at Yesmail because we have a highly capable team with incredibly diverse skill sets, and every day we focus these talents on improving the client experience.
Jacob has 8 years experience in email and online marketing and has driven accounts and led teams to support a variety of client industries including Retail, B2B, Publishing & Consumer Packaged Goods. At Yesmail for 3.5 years now, Jacob acts as the main point person for Yesmail clients and focuses on developing their strategic roadmap and executing each initiative one by one to add value to his client’s business. Jacob possesses the ability to build morale and efficiently complete mission critical projects by fostering a team oriented work environment and recognizing the strengths of individual team members. Before joining Yesmail, Jacob was at an interactive agency in San Diego where he gained in depth project management and digital marketing experience that includes online campaign strategy and development for web/email/mobile, search and display advertising. He holds a Bachelors degree with a Marketing emphasis from San Diego State University.
Director, Market Intelligence & Deliverability
When I look back at the various projects we have taken on here that really pushed the envelop in terms of their challenge level and excitement, our migration and launch of the Party City program onto the Yesmail platform really stands out. Our goal was to get the PartyCity program established and running at full strength in time for their business mailing period – Halloween. Their dedication and determination to the strategies we put forward along with our team's uncanny approach to engage with them – as if we were working at Party City – helped their program achieve everything it expected, and more. By the time Halloween rolled around, we were so confident in the foundation we created for their mailings @Yesmail that we were able to send even more than we had hoped, and tap into even more of their audience.
Bob Sybydlo has been with Yesmail for over 6 years now and is currently the Director of Market Intelligence and Deliverability. He is a proven leader of a successful multi-faceted team within a multi-channel industry and environment, which spans Marketing, Client Services, Business Development, Social Media (integration and strategy), international business development, ISP Acceptable Use Policy, and Program/Product/Service optimization.
Business Analyst, Customer Insights
For someone who enjoys creating reports, I love that Yesmail enables me to leverage my analytical strengths at work, at the same time also allows me to interact with a worldwide community especially when training our resources from different parts of the globe.
Most of Cathy’s work history has been as an Executive Secretary and/or Receptionist. However, she’s always had a “knack” for mathematics and Excel. When she first started working at Yesmail, Cathy produced metrics and reports for a number of clients. After some time, her duties gradually evolved to include a larger role in resource training and onboarding.
Sr Account Services Manager
The best part of working at Yesmail is my colleagues. I work alongside some of the finest people in the industry. Yesmail draws a wide variety of talents and personalities; people who are passionate about the interactive marketing industry and providing top notch service to our partners. I am part of a great team with similar mind-sets: everyone wants to do well and work as a team. Secondly, I enjoy the variety, no two days are the same and there is always something new to keep me challenged.
Sherry joined the infoGroup/Yesmail family in June 2003. Throughout the years Sherry has taken advantage of different opportunities representing the Client Services Organization at Yesmail. Starting as an Account Manager, Senior Account Manager and then Account Director building a cohesive team in the Omaha office. She is currently taking on a new challenge as Senior User Client Manager and works closely with the core account teams that manages the day-to-day client relationships. She offers additional support and consultation to help address and resolve specific client needs.
Director, Digital Products
One of the main deciding factors in choosing to come over to Yesmail was the new Market Intelligence tool. I was given a demo while it was still in development and I immediately saw the value in the platform. The intuitive user interface easily allows a non-technical user to understand the what, where, when and how that surrounds competitive campaigns. Marketers are now able to analyze, in real time, any campaign across multiple digital channels and verticals. In my experience I had never seen anything remotely close to it.
Steve True is a Director, Digital Products with Yesmail, specializing in delivering and presenting marketing software applications across many channels. He is highly regarded for his knowledge of digital marketing technologies and database marketing solutions. His critical thinking and passion for new campaign concepts allows him to be a leading source of information surrounding digital marketing strategies.
Director of Sales
I absolutely love the atmosphere and the people around, they truly bring it day in and day out while keeping it a fun and enjoyable place to work. One of my favorite moments has to be listening to a close colleague and all of his famous quotes as he talks with clients…“I got more stories than Hans Christian Anderson.”
As Senior Account Executive, Justin brings a wealth of experience in the email, social media, campaign management solutions and customer data arena. He uses this knowledge to help marketing organizations optimize their desired outcomes via industry leading solutions and services. A native of booming metropolis of Wyoming, IL (population 1200). Residing in Chicago after college Justin can be found enjoying Chicago to its fullest from street festivals, the beach, rooftop pools, ball games, etc. while still embracing his roots as often as possible by fishing, hunting, hiking, or any other outdoor activities that provide a challenge.
Director, Market Intelligence & Deliverability
At Yesmail, we’ve focused on the ever-increasing importance of data hygiene and its relationship to campaign performance. Our efforts to improve each facet of our customers’ programs make our work at Yesmail very all-encompassing.
Brad van der Woerd
has been deeply involved with digital marketing and the email deliverability
space for the past 5 years. Since becoming Director of Deliverability for
Yesmail in 2011, Brad has created business strategies for various Fortune 500
companies (HP, eBay, Coke) to assist with overall deliverability rates and
maintain positive reputation within the industry.
Brad’s experience at Yesmail
includes a deep understanding of how marketers today can grow their email
engagement and audience through multiple digital channels, while sustaining
strong deliverability and generating the most ROI possible.
Vice President, Marketing
We are super-excited to be rolling out the new Yesmail Interactive brand! Our new look illustrates the evolution of Yesmail as a company, as we bring personal, positive, provocative and intelligent solutions to the market place.
Linda is a tactical demand generation expert with over 10 years of experience implementing strategic lead generation marketing programs. Linda is instrumental in managing the go-to-market programs and extending Yesmail’s reach in the marketplace. Most recently, Linda was the Senior Marketing Manager at Experian where she was responsible for generating demand for Experian’s Customer Intelligence Platform via strategic multi-channel marketing programs. Prior to Experian, Linda was the Director of Brand and Field Marketing at Alterian. There, she increased lead generation by 88% by strategically managing go-to-market activities for their lines of business. Linda also grew the leads generated by their monthly webinar series program by 432% globally. With the implementation of an asset deployment strategy, content, such as whitepapers, ebooks, presentations, etc., was repurposed and made more widely accessible via multiple online channels. This was a vital element to the success of Alterian’s inbound marketing strategies, which improved their online footprint and garnered such accomplishments as an 86% increase in blog traffic, 200+% increase in YouTube viewership, 65,000 Slideshare views - which collected 330+ leads. Born and raised on the north side of Chicago, Linda needs to be regularly talked off the ledge as she is incessantly tormented by the latest dismal Cubs season.
Everyday working at Yesmail Interactive is a new experience
Patricia Victor, Chicago Web Production Team. Native of Chicago, in college worked for a Marketing firm, followed by 20+ years in the Telecommunication field and now back to Downtown Chicago Marketing tying her technical and creative talents together.
Senior Vice President, Enterprise Sales
Mike leads and works with our teams focused on identifying opportunities to drive strategic engagements with our enterprise and prospective clients, through the development and deployment of integrated, cross-functional solutions. These solutions encompass all of Yes Lifecycle Marketing’s capabilities and competencies and are designed to help our clients leverage data driven strategies across their marketing ecosystem, ensuring a high return on their marketing investments. Mike has spent his entire career in the technology and data enablement services space including experience at IBM, Affinity Solutions and Acxiom, where he helped establish, grow and lead the Consumer Industries practice from inception to over $100 million in revenues. Mike brings a wealth of cross-industry experience to Yes Lifecycle Marketing, having worked to support clients in the retail, CPG, travel & entertainment and financial services sectors. His experience in building, training and leading large, high performance enterprise client-facing teams ensures that our solution engagements are driven to deliver the key strategic business outcomes and measurable results our clients expect and desire.
VP, Intelligence Products
Yesmail has created an atmosphere that incubates and embraces innovation. Through this positive atmosphere, my team was able to develop a revolutionary new Marketing Intelligence Platform.
Jason Warnock is a seasoned veteran of digital marketing. After creating successful email applications for Canadian bank CIBC (2004), Jason initiated and managed Deliverability Operations for Digital Connexxions (2006) implementing several key strategies for major publishing clients. After a successful acquisition of Digital Connexxions in 2006 by infoUSA, Jason proceeded to become Director of Deliverability for Yesmail (2007) followed by VP of Deliverability Services for Infogroup (2011). Jason has transformed Infogroup Deliverability into an industry leading solution through enhanced offerings of technology and client services. Jason has designed successful technical and business strategies for several large Fortune 500 companies including: HP, Coke, Kodak, Facebook, eBay, Ancestry.com, and United Airlines. Jason is a recognized industry leader in competitive marketing intelligence through his work in co-founding Market Intelligence (formally TheMarketingNetwork.com). Market Intelligence is a revolutionary new platform that enables Marketers with the instant ability to track all digital deployments of their competitors across Email, Facebook, Twitter, Youtube, and SMS in near real-time. The exciting new platform has received praise from Fortune 500 companies, Government officials, and leading Research Groups.
Vice President, Production
“The best part of working at Yesmail is the opportunity to provide innovative solutions that improve our client’s overall marketing results”
Sue is responsible for email production, process and quality across the Yesmail client base. Continuous Improvement is her mantra. She brings her extensive data, services, and organizational excellence to the Yesmail Interactive leadership team. Sue is a graduate of the Robert Morris Marketing
Prior to Yesmail, Sue led the Professional Services team for Alterian. Sue’s client focus and dedication to Marketing Solutions enabled strategic implementations of Alterian software for many of the top Marketing Services Providers.
Before joining Alterian, Sue was the Vice President of Marketing Services for TransUnion Credit. She ran a very successful operation that provided data for the country’s top credit grantors. Quality and efficiency have been the pillars on which Sue has built her career.